Automakers turn to augmented reality to engage consumers As consumers around the world become more reliant on mobile technology, advertisers have been forced to adapt to this trend or risk being left behind. The demand for dynamic marketing is on the rise and advertisers may be able to meet this demand with the help of augmented reality. The technology has won favor from consumers around the world because of its interactive nature. Now, the auto industry is showing strong interest in this technology to market to consumers in a new…
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Augmented reality windshield may soon be available for all vehicles, thanks to MVS
The advancement of technology has birthed many innovative creations, especially in the auto industry. While cars may not be able to fly any time soon, most vehicles may been equipped with a technology that seems to be straight out of science-fiction. Making Virtual Solid (MVS), a technology company based in California, has created a program called True3D. The program uses augmented reality to plaster GPS information, such as directions and landmarks, on the windshield of a vehicle, creating a large, digital display. The company introduced their prototype, proof-of-concept program this…
Read MoreBMW enters world of augmented reality with new Heads-Up Display system
Luxury car maker BMW is well known for their attention to detail and innovative design. The company has held a coveted place amongst consumers for several years, commanding the respect of their competitors. The automakers place in the industry is currently on unsure grounds, however, as other companies begin to adopt new technologies that are proving popular amongst consumers. How BMW adapts to this changing landscape may determine the ultimate fate of the company. While the auto industry’s energy revolution, focused primarily on hydrogen fuel, is well known by now,…
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