QR codes are unfamiliar to 62 percent of consumers in Australia

Australia Mobile payments Commerce QR Codes

Though they are a widely recognized form of mcommerce marketing, they still haven’t made it. Mobile marketing has seen significant controversy over the subject of QR codes, and following a survey in Australia, it is clear why there has been such a range of opinions on the topic. Though the quick response barcode technology shows significant potential, its success is unclear. There have already been highly successful campaigns that have used QR codes, which can be used as a level of proof that they offer a link between the real…

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