News Corp. adopts augmented reality to engage Australian consumers

Virtual reality app

Interactive technology may be able to help the print industry appeal to a new generation Augmented reality has been causing a stir in the print industry, particularly among newspapers that are looking for a competitive edge to keep readers interested. News Corporation, one of the world’s largest news organizations and publisher of newspapers, has taken a keen interest in augmented reality recently. The company is not the first in its industry to make use of augmented reality and will not likely be the last as the technology allows newspapers to…

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