Augmented reality quilt could stop loneliness among hospitalized children

Augmented reality quilt

Augmented reality as a tool to stave off loneliness Loneliness can be a serious problem that typically receives very little attention. Thousands of people around the world struggle with this issue, but the problem is most pronounced among those that have been hospitalized. Those that have been forced into hospitalization by serious illnesses or injuries must often contend with separation from their loved ones. In this case, loneliness can serve as an impediment to the recovery process, especially among hospitalized children that are unaccustomed to being separated from their parents…

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Famed augmented reality platform receives an update from HP

Augmented Reality Marketing

HP makes update to augmented reality platform Acclaimed technology firm Hewlett Packard has been showing some strong interest in the field of augmented reality recently. In 2011, HP acquired Autonomy, a specialist in the field of augmented reality. The acquisition itself was somewhat controversial as HP discontinued some of Autonomy’s well liked products. Through the acquisition, HP has gained access to the Aurasma augmented reality platform, which has opened up a new focus for the technology company as it works to make updates to the widely used platform. Aurasma v2.0…

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Augmented reality used by Canadian University students for nostalgic experience

augmented reality maple leaf gardens canada

The legendary Maple Leaf Gardens has been digitally recreated through the use of AR technology. A team of five students from Ryerson University in Toronto, Canada, have used an augmented reality app in order to recreate the experience of the former Maple Leaf Gardens and its best moments throughout history, for the visitors of its current location. The building is the site of the previous home to the city’s NHL and NBA teams, among others. The base of the experience was constructed using Aurasma, the British photo recognition software that…

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Augmented reality printed book jacket enhances in-store marketing

augmented reality book cover

Crimson Publishing has added its name to the growing number of publishers using AR technology. Crimson Publishing has just announced the release of a new business book that includes an augmented reality feature on its cover that can be viewed through the Aurasma app in order to help draw the attention of consumers considering its purchase. There have been a number of print publications that have started using AR to boost their appeal. The book in question is called “Working the Cloud” and is written by Kate Russell, a technology…

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Augmented reality will change the way the publishing world operates

Augmented Reality Rubik cube

The entire industry could be revolutionized through this cutting edge mobile technology. Augmented reality is still in its infancy, but it is starting to make its way into mobile marketing and products that attract the use of consumers. Apps that use the technology are starting to make its use far more commonplace. A number of different companies are coming up with their own unique angles to using augmented reality, providing apps with a series of different types of features and possibilities. Among them, Aurasma is currently leading the market, though…

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Augmented reality political campaign used in Kenya

  The prime minister is using mobile technology as he runs for president of the country. Kenyan Prime Minister Raila Odinga has announced that he is using mobile marketing in the form of augmented reality through Aurasma, in order to help to boost his campaign for president of the country. There are now over 100 different countries that are using Aurasma’s services and technology. Although QR codes were widely used in campaigns during the American presidential election, Kenya is leading the way by taking mobile technology a step further in…

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Augmented reality special edition to be released on “Far Cry 3” covers

Augmented reality-Aurasma

Three successive publications in the U.S. will let fans interact with printed magazine pages. Leading gaming and technology media property producer, Future US, has announced that it will be releasing three special edition augmented reality covers for “Far Cry 3” in a row, which will give fans the chance to get more out of the experience through the use of their smartphones. The covers will be on PlayStation: The Official Magazine, Official Xbox Magazine, and PC Gamer. Each of those three magazine print covers will feature cutting edge augmented reality…

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eOne PLUS application revealed by Entertainment One

Augmented reality technology being used in entertainment industry by eone plus

eOne PLUS to bring augmented reality to entertainment industry Entertainment One (eOne) has announced its partnership with leading augmented reality platform Aurasma. Through this partnership, eOne will launch a new mobile application called eOne PLUS. The application is designed for consumers in North America and will be available to both iOS and Android mobile devices. eOne PLUS will make use fo augmented reality to provide users with interactive digital content that will be superimposed over a real world environment. Application to provide users with digital content for films and TV…

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Augmented reality education in Canada


Augmented reality education gaining ground Augmented reality has gotten a lot of attention recently for its uses in gaming and entertainment. The technology is often used to provide consumers with engaging experiences that are meant to focus their interests around certain products or activities. Indeed, this is one of the major features of augmented reality that has proven attractive to technology companies like Google. Augmented reality has more practical uses, however, as exhibited by students at the Calgary Science School in Alberta, Canada. These students are drawing more attention to…

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Telefonica launches augmented reality marketing campaign

Mobile Commerce augmented reality marketing campain

Augmented reality marketing finds favor with Telefonica Telefonica, Spain’s largest broadband and telecommunications provider, has embraced augmented reality in the hopes of revitalizing its marketing endeavors. Augmented reality has managed to gain a great deal of acclaim in the marketing world because of its ability to engage consumers. Those making use of augmented reality marketing campaigns have been met with success, as the products being promoted through such campaigns have received high levels of exposure. Telefonica believes that augmented reality marketing will help the company appeal to a new generation…

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Xcel Brands brings augmented reality to Isaac Mizrahi

Mobile Commerce

Xcel and Aurasma give Isaac Mizrahi a high tech upgrade Xcel Brands, a leading multichannel retail and marketing organization, acquired the Isaac Mizrahi fashion brand last September and is now looking to put a high-tech twist on it by introducing augmented reality. The organization has been an advocate for augmented reality for years, using it to sell popular brands to tech-savvy consumers. Now, the company is focusing its efforts on the new Isaacmizrahinewyork application, which makes use of the Aurasma augmented reality platform to provide consumers with an engagement experience.…

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