Augmented reality used by Canadian University students for nostalgic experience

augmented reality maple leaf gardens canada

The legendary Maple Leaf Gardens has been digitally recreated through the use of AR technology. A team of five students from Ryerson University in Toronto, Canada, have used an augmented reality app in order to recreate the experience of the former Maple Leaf Gardens and its best moments throughout history, for the visitors of its current location. The building is the site of the previous home to the city’s NHL and NBA teams, among others. The base of the experience was constructed using Aurasma, the British photo recognition software that…

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Augmented reality will change the way the publishing world operates

Augmented Reality Rubik cube

The entire industry could be revolutionized through this cutting edge mobile technology. Augmented reality is still in its infancy, but it is starting to make its way into mobile marketing and products that attract the use of consumers. Apps that use the technology are starting to make its use far more commonplace. A number of different companies are coming up with their own unique angles to using augmented reality, providing apps with a series of different types of features and possibilities. Among them, Aurasma is currently leading the market, though…

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Augmented reality political campaign used in Kenya

  The prime minister is using mobile technology as he runs for president of the country. Kenyan Prime Minister Raila Odinga has announced that he is using mobile marketing in the form of augmented reality through Aurasma, in order to help to boost his campaign for president of the country. There are now over 100 different countries that are using Aurasma’s services and technology. Although QR codes were widely used in campaigns during the American presidential election, Kenya is leading the way by taking mobile technology a step further in…

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Augmented reality special edition to be released on “Far Cry 3” covers

Augmented reality-Aurasma

Three successive publications in the U.S. will let fans interact with printed magazine pages. Leading gaming and technology media property producer, Future US, has announced that it will be releasing three special edition augmented reality covers for “Far Cry 3” in a row, which will give fans the chance to get more out of the experience through the use of their smartphones. The covers will be on PlayStation: The Official Magazine, Official Xbox Magazine, and PC Gamer. Each of those three magazine print covers will feature cutting edge augmented reality…

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New augmented reality applications coming from GQ Magazine

GQ Live Mobile App

Magazine sets sights on augmented reality GQ Magazine, one of the world’s leading fashion and men’s publications, has taken a keen interest in augmented reality applications. Like others in the print industry, GQ has struggled to compete with technology of various kinds. Though the magazine has fared relatively better than others, there is still a need for the publication to incorporate interactive technology. The magazine has made use of QR codes in the past in the hopes of connecting with readers, an initiative that had proven somewhat successful. Now, the…

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Popular Science adopts augmented reality for annual editorial feature

Augmented Reality Magazine Ads

  Magazine claims to be the first to use augmented reality for annual feature Augmented reality and magazines have been growing closer together recently. Some magazines have adopted the technology for marketing purposes, while others have covered the technology extensively in articles. This week, Popular Science, a monthly consumer magazine in the U.S., announced that its June issue will make use of augmented reality technology provided by Aurasma, a leading AR developer. The magazine is claiming to be the first of its kind to use the technology in an editorial…

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Crisis teams with UK artists to make augmented reality exhibition

Augmented reality and the art world   Nine of the United Kingdom’s most famous artists have come together to partner with Crisis, a national charity that works for the benefit of the homeless. Art and philanthropy have been tied together for centuries, but never has the relationship been expressed in this way. The artists are working to create a new contemporary art exhibition using augmented reality. They will be using the Aurasma augmented reality platform to create digital content that will be linked to various pieces of art work. The…

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Aurasma and The Philadelphia Inquirer team to make North America’s first augmented reality newspaper

Augmented reality may just save the print industry   Leading augmented reality developer Aurasma and The Philadelphia Inquirer have announced a partnership this week that will debut North America’s first augmented reality newspaper. Augmented reality has been becoming a popular subject in the publishing industry recently. The technology could potentially revitalize what is considered an obsolete medium by offering consumers and interactive digital experience. The Philadelphia Inquirer is keen to see just what benefits the technology can bring and how consumers will react to a new generation of newspapers. The…

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Holiday Inn London launches augmented reality campaign ahead of the 2012 Olympic Games

Holiday Inn London is claiming the title of world’s first augmented reality hotel. The expansive hotel chain has teamed with augmented reality developer Aurasma to launch the Holiday Inn Olympic STAY YOU Campaign. The campaign brings together some of the British athletes that will compete in this year’s Olympic Games, which will be held in London. Holiday Inn is preparing for the event by giving those visiting the country to view the Olympics a chance to see Olympic athletes in their own rooms. These will only be digital representations, of…

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Marvel teams with Aurasma to make interactive digital comics

Marvel Augmented Reality

Acclaimed comic and entertainment company Marvel has announced a partnership with augmented reality developer Aurasma this week. Marvel has taken a keen interest in the advent of augmented reality technology and how consumers are responding to the new interactive platforms it has spawned. As such, the company hopes to provide fans with an engaging experience with its new line of comics, called “Marvel Infinite Comics.” This new line is designed specifically for digital viewing and will be using the Aurasma platform to make the story interactive. The print world has…

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In the wake of the Mobile World Congress, Aurasma continues to make waves in the tech world

Aurasma AR App

The Mobile World Congress has come and gone, but the technology community around the world is still buzzing with what developers showed off during the conference. Like many similar events last year, the star of this year’s show was augmented reality. Acclaimed AR developer Aurasma was able to garner a great deal of attention during the conference by proving the concept that augmented reality could be used anywhere as true. The company showed off the various ways that the technology could be used, none of which relied on lighting, special…

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