Olaworks making strides in progressing augmented reality technology

Olaworks Facial Recognition Augmented Reality

Amazing technology news in the world of augmented reality. Augmented reality crowded headlines in the world of technology over the weekend after Google unveiled Project Glass – the development name for Google’s augmented reality glasses. A Korean technology startup called Olaworks is looking to make use of the momentum Google has brought to augmented reality and is showing off its new software for smart phones and other mobile devices. Olaworks has made major progress in making augmented reality more sophisticated. The company recently showed off its latest developments, which have…

Read More

Crisis teams with UK artists to make augmented reality exhibition

Augmented reality and the art world   Nine of the United Kingdom’s most famous artists have come together to partner with Crisis, a national charity that works for the benefit of the homeless. Art and philanthropy have been tied together for centuries, but never has the relationship been expressed in this way. The artists are working to create a new contemporary art exhibition using augmented reality. They will be using the Aurasma augmented reality platform to create digital content that will be linked to various pieces of art work. The…

Read More

iConcerts teams with the 3DD Group to make augmented reality a part of TV

Augmented Reality concerts

Augmented reality industry thrives in entertainment market…   iConcerts, a cross-media entertainment network specializing in live music, has partnered with the United Kingdom’s 3DD Group, one of the country’s leading entertainment firms. Together, the firms will work to establish a new standard of entertainment by combining recorded television, live music performances and social media. This will be done through the use of augmented reality, a technology that iConcerts has some experience with. Both groups believe that the successful incorporation of augmented reality will mean big gains in consumer appreciation and…

Read More

Google shows off Project Glass – augmented reality glasses for a new generation

Future of augmented reality right in front of your face!   Technology giant Google has been working on a pair of augmented reality eyeglasses recently. The company was initially shy about sharing information on the projects, but has been more forthcoming in the past few weeks. The world of augmented reality is growing more popular, especially with tech-savvy consumers who are looking forward to the future. This growing popularity has spurred companies like Google to develop new augmented reality systems. Google has focused its work on a head-mounted device that…

Read More

Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

Augmented Reality Campaign

TNT Post, the national postal service of the Netherlands, is taking a bold new approach to its quarterly magazine publication titled “Er is Post!” The post service has tapped augmented reality developer Layar to make the magazine more interactive. The magazine is delievered to every household in the Netherlands every quarter, giving Layar a large audience to reach out to with its acclaimed technology.  Layar claims that every page of the upcoming magazine will contain an interactive augmented reality experience. Print is considered an “old world” medium today. Many people…

Read More

Something Massive acquires Circ.us, claims title as first post-PC advertiser

Mobile-Commerce

Something Massive, a digital advertising agency, has announced the acquisition of Circ.us, a creative communications firm with a knack for augmented reality. Something Massive believes that the acquisition will make it stand out in the increasing crowded digital advertising business. The company is now billing itself as the “first post-PC advertising agency,” claiming that it is no longer bound to computers because of the advent of sophisticated mobile technology. As such, the firm will be focusing on creating digital content and marketing campaigns that can be viewed on just about…

Read More

Keytree Labs unveils CEO Vision: An augmented reality system for corporations

Mobile Commerce

Keytree Labs, a technology firm based in the United Kingdom, is looking to make augmented reality a staple in the corporate world. The firm has developed a new AR system it is calling CEO Vision. The system is meant to provide corporate executives the ability to access data from SAP HANA, a data solutions company serving businesses around the world. In the corporate world, SAP HANA provides a valuable service. Using a SAP HANA database system enables corporations to access valuable information and analytic data quickly. Keytree believes that augmented…

Read More

Augmented reality continues to make waves in the world of art

Mobile Commerce

A recent study conducted by CultureLabel, an online art retailer, indicates that a staggering 87% of global population use mobile devices. The study, titled “Mighty Mobile!” suggests that 77% of these people use their mobile devices to find information on a variety of subjects. Mobile technology has certainly been a boon for the online world, enabling businesses to reach out to consumers no matter where they are. As mobile technology becomes more common place, emerging trends could translate into major success for online retailers. Augmented reality is beginning to make…

Read More

Zappar teams with Moonpig to make augmented reality greeting cards

Zappar Powered Moonpig video cards! from Zappar on Vimeo. Augmented reality developer Zappar has announced a partnership with Moonpig, makers of personalized greeting cards. Together, the two companies will work to provide Moonpie customers with an opportunity to make their own high-tech greeting cards. Zappar has equipped Moonpig’s website with a platform where customers can create and submit their own content, such as videos, music, and other personalized messages. Moonpig believes that this new service will be a hit with tech-savvy consumers. Using the service, customers will be able to…

Read More

Hillcrest Labs launches new Freespace MotionEngine for mobile device manufacturers

Hillcrest Labs freespace augmented reality

Hillcrest Labs, a leading developing of motion processing software, has announced the launch of its latest motion control technology called Freespace. The technology is available to manufacturers of smart phones and other mobile devices. Hillcrest claims that the new technology will improve a mobile device’s motion sensors, allowing these devices to better facilitate augmented reality. Manufacturers using Hillcrest’s new technology will be able to produce mobile devices that are capable of handling the demands of high-level augmented reality software, making them more appealing to consumers interested in interactive technology. The…

Read More

Lumus unveils new QE-31 augmented reality glasses, offers hands-on demo at technology conferences

Augmented Reality Glasses Example

Augmented reality glasses seem to be the rage amongst technology companies these days. Lumus, makers of high-tech eyewear, have been working on an augmented reality system housed within a pair of glasses for some time. During this year’s Consumer Electronics Show held in January, the company showed off an early version of its new glasses. Now, the company has unveiled an upgraded model called QE-31, which is billed as a major improvement upon previous designs. The new model consists of a durable frame that serves as a mount for the…

Read More