Astral Out-of-Home and Ad-Dispatch launch new augmented reality application Augmented reality is gaining traction as a marketing tool. Augmented reality marketing has shown itself to be somewhat successful due to its high level of engagement. Consumers have long showed favor for participating in marketing campaigns that are dynamic and appeal to their love of interactivity. Astral Out-of-Home, and outdoor marketing company, and Ad-Dispatch, a digital production company with a focus on augmented reality, have teamed to launch new applications that leverage the concept of augmented reality marketing. iRiS AR aims…
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