New augmented reality system developed by Fujitsu Laboratories

Augmented reality

Augmented reality system could turn nearly any surface into an interactive interface Fujitsu Laboratories, a leading technology firm, has developed what it calls a next generation user interface using augmented reality. The system developed by Fujitsu is designed to accurately detect the hand gestures of a user, tracking finger movements with acute precision. Fujitsu claims that the system is capable of creating a highly-interactive touchscreen-like interface on nearly any surface in the real world. This is accomplished through the use of augmented reality technology. Augmented reality begins breaking away from…

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Augmented reality photos come alive with a new HP experience

augmented reality greeting cards

The latest service from the company allows users to incorporate video into their still images. HP has just announced the release of its HP Live Photo service, which provides consumers with an entirely new and enhanced image printing experience through the use of printed photographs into which short video moments have been embedded. At the moment, this experience is available only to iPhone users, through a free app. The HP Live Photo App is currently designed exclusively for iPhones. It gives users the ability to create, share, and view images…

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Visualitee introduces new augmented reality apparel

Augmented Reality T-shirts

Augmented reality apparel growing in popularity Augmented reality apparel is becoming more of a reality as the technology becomes more common. Visualitee, a purveyor of augmented reality apparel, has announced the launch of a new line of high-tech t-shirts for tech-savvy consumers. Every shirt associated with the company’s new line contains an augmented reality experience, which can be unlocked using a smart phone equipped with an augmented reality application. The t-shirts are backed by augmented reality technology from Zappar. Technology and clothing continue to blend together Augmented reality technology has…

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Unlock the Invisible with Your Mobile

augmented reality humanoid robot

Reveal and enjoy animated 3D art hidden in adverts and claim exclusive discounts on the go with latest app update from onvert.com. Onvert.com, the most accessible augmented reality service; announces today the astonishing new features of its latest 1.6 version, available now to download from Apple iTunes and Google Play. Key features include: • Animation – see things spin, move and react to gravity and location as you move • Vouchers – collect embedded discounts as you scan • Screen Capture – share your photos of the action • New…

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New Look launches augmented reality marketing campaign

Augmented reality campaign aims to connect with tech-savvy fashion lovers Augmented reality and fashion have grown closer together in recent months. The technology has enabled designers to show off their creations in a new way. It has also enabled consumers to take part in digital fashion shows and try on virtual clothing. New Look, a leading fashion brand in the United Kingdom, has launched a new advertising campaign that seeks to leverage the interactive power of augmented reality. The brand believes that the campaign will be a hit with consumers…

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Do-it-yourself augmented reality glasses shed some light on Google’s Project Glass

Homemade augmented reality glasses! Last week, Google unveiled its augmented reality glasses product called Project Glass. The company has been working on developing the glasses for more than two years and claims to have overcome some of the significant challenges inherent with the technology. Project Glass is not the only augmented reality glasses initiative currently in development, but Google believes it will be the most successful among consumers. Many in the technology community were initially enthusiastic about Project Glass, but some have questioned how difficult it could be to make…

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Aurasma and The Philadelphia Inquirer team to make North America’s first augmented reality newspaper

Augmented reality may just save the print industry   Leading augmented reality developer Aurasma and The Philadelphia Inquirer have announced a partnership this week that will debut North America’s first augmented reality newspaper. Augmented reality has been becoming a popular subject in the publishing industry recently. The technology could potentially revitalize what is considered an obsolete medium by offering consumers and interactive digital experience. The Philadelphia Inquirer is keen to see just what benefits the technology can bring and how consumers will react to a new generation of newspapers. The…

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Google shows off Project Glass – augmented reality glasses for a new generation

Future of augmented reality right in front of your face!   Technology giant Google has been working on a pair of augmented reality eyeglasses recently. The company was initially shy about sharing information on the projects, but has been more forthcoming in the past few weeks. The world of augmented reality is growing more popular, especially with tech-savvy consumers who are looking forward to the future. This growing popularity has spurred companies like Google to develop new augmented reality systems. Google has focused its work on a head-mounted device that…

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Mobile World Congress Attendees Pick Blippar as World’s Most Innovative Mobile Technology

Augmented Reality Video

As winners of ‘A Vision of 2022’, the image-recognition company is invited to the American telecoms giant AT&T’s Innovation Foundry in California. 5th March 2012, blippar, the image-recognition company, has been chosen as the most innovative mobile technology in the world after a public vote at Mobile World Congress (MWC) in Barcelona this week. Blippar wowed audiences with a demo of its free app at the “Vision of 2022” session, hosted by US telecoms giant AT&T. Competing against some of the world’s finest innovators in the mobile space, blippar won…

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Aurasma augments the real world with real-time web updates

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver live web updates augmented into the real world. When viewed with Aurasma, print, products…

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Augmented reality reading program met with success in California

At one California school, a new interactive reading program is having big results. The Lorena Falasco Elementary School in Los Banos, California, has been using a reading program developed from Logical Choice Technologies, a developer of education technology, and the initiative has been a big hit with the children at the school. Principal Jane Brittel believes that the program is having such a positive impact on students because it uses augmented reality as a way to tech. The program is called Letters Alive and is one of the first augmented…

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