Aurasma augments the real world with real-time web updates

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver live web updates augmented into the real world. When viewed with Aurasma, print, products…

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Qualcomm partners with Vodafone to help the intellectually disabled in Spain

*The latest from Qualcomm in Spain Qualcomm, a leading developer of augmented reality technology, has announced a partnership with Vodafone Spain Foundation, a non-profit organization aiming to increase mobile communication in communities around the world, and the APROCOR Foundation, an organization that works to improve the quality of life for the intellectually disabled in Spain. The partnership’s goal is to create a new platform that would help the intellectually disabled function better in the workplace. Qualcomm believes that augmented reality could be the key to the project’s success. The project…

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BLIPPAR LAUNCHES “BLIPP TO BUY” OFFERING FOR BRAND AND MEDIA OWNERS

*Video demonstrates how Blippar and augmented reality works. New service enables m-commerce through augmented reality technology – Follows successful trials with major brands including Tesco, Aer Lingus, Clinique and IPC Media 27th February 2012: Blippar is announcing the launch of a major new service, called Blipp to Buy, for brands and media owners that want to use its image recognition platform. Blipp to Buy is a whole new way for brands to diversify their revenue streams and capitalize on the potential of mobile commerce via image recognition and augmented reality…

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Guiding Light mobile application can help people find their way with the use of augmented reality

In an effort to make augmented reality slightly more practical, researchers from the Massachusetts Institute of Technology’s Media Lab have developed a new application that uses the technology to help people find their way around buildings. The Media Lab’s Jae-Woo Chung created the application, called “Guiding Light,” as well as an accompanying badge that can be worn or posted on a surface. The badge contains magnetic sensors that the application can pick up on using the camera of a smart phone. Through the eyes of a smart phone, the badge…

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Ravensburger’s new augmented reality maze to debut at the American International Toy Fair in New York City

Augmented Reality Games

Ravensburger, makers of high quality puzzle games, has announced the launching of a new line of interactive puzzles that uses augmented reality to put players into the game itself. The first of these new games is called Electronic Labyrinth, which will be available for iOS mobile devices. The game seeks to provide a unique experience to consumers by allowing them to traverse the virtual world. Ravensburger has plans to release a number of augmented reality games and believes that technology to be the future of gaming entertainment. The company will…

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Augmented reality used to mark expansive interactive theme park in South Korea

Augmented reality has established itself as a powerful new technology in the realms of gaming, marketing and entertainment. The technology has come a long way in the decades since it was first developed and now more companies and organizations are adopting it with open arms. In South Korea, the technology is getting a lot of attention for how it is being used in a new project. D’strict, an interactive technology company, has constructed the world’s first 3D theme park in Seoul, South Korea, called Live Park. Live Park is comprised…

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Aurasma and Bandai partner to bring augmented reality to toy packaging

Aurasma, a world leading augmented reality developer, has partnered with Bandai, a leading toy manufacturer, to create more engaging packaging for a number of popular toy lines. Each package will contain its own augmented reality experience specific to the toy that it holds. The digital content can be accessed by smart phones equipped with the Aurasma mobile augmented reality browser, which uses the mobile device’s camera to recognize the content. Aurasma believes that this new approach will be a bit hit with kids as it takes the toys out of…

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Doctor Who augmented reality game from WowWee makes an appearance at London’s Toy Fair 2012

AppGear Video Augmented Reality Mobile games

WowWee, a designer of innovative high-tech entertainment products, is attending the Toy Fair 2012 convention this week in London, UK. The company is showing of a number of new mobile games for smart phones, some of which make use of augmented reality. The most popular game the company has showcased this week is their new Doctor Who game that is part of the company’s AppGear line. This is not the first time The Doctor has found himself in a video game, but it is the first time his game has…

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Mercedes-Benz introduces new augmented reality system called DICE

This year’s Consumer Electronics Show in Las Vegas, Nevada, may have come to an end, but people are still talking about the innovative products they saw at the event. Augmented reality made a strong showing at the show, with many developers showing off their latest social media and marketing products that use the technology. Mercedes-Benz offered a different approach to the technology that did not involve using augmented reality in marketing at all. At the event, the automaker introduced their new Dynamic and Intuitive Control Experience, livingly referred to as…

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Bodymetrics announces augmented reality fitting room for Consumer Electronics Show

Augmented reality is likely to be a big hit at this year’s Consumer Electronics Show in Las Vegas, Nevada. Several companies have already announced how they will be showing off the technology at the event. Many are attempting to bring more practicality to the technology, which has been used extensively as a gimmick for marketing campaigns. Bodymetrics, makers of body-mapping technologies, has announced that it too will be showing off its new augmented reality project at the conference. The company has teamed with PrimeSense, an Israeli technology company, to make…

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Aurasma to show off new technology at this year’s Consumer Electronics Show in Las Vegas

Aurasma AR App

Aurasma, world leaders in augmented reality technology, are planning a strong showing for this year’s Consumer Electronics Show in Las Vegas, Nevada. The technology developer has announced the launch of a new 3D engine for its flagship AR platform of the same name. The new engine will allow users to superimpose hundreds of 3D animations on their physical surroundings with the help of the Aurasma mobile application. The aim is to make augmented reality much more interactive by giving users more ability to blur the lines between the physical and…

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