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Domino’s Pizza uses augmented reality offers to boost food sales

01/04/2012 Jorge Gonzalez

Domino’s Pizza, which has already been testing the waters of mobile marketing for some time now, has started a new campaign that includes the use of augmented reality, to add a whole new dimension to its latest 555 pizza offer. To be able to offer smartphone users the augmented reality experience, Domino’s used the Blippar app. It is now available on posters at over 6,000 locations across the U.K. According to the Domino’s Pizza multimedia manager, Nick Dutch, the new 6-sheet posters let the company advertise their 555 deal, as…

Grid: A real-time augmented reality maze from Sahar Fikouhi

01/03/201201/03/2012 John Montgallo

Augmented reality continues to gain momentum in the gaming world. As the technology has grown more advanced, companies specializing in augmented reality, such as Metaio and Qualcomm, have released tools to help intrepid designers build their own AR experiences. Such is the case with Sahar Fikouhi, a computational designer and architect from London, UK. Fikouhi has developed a new game for the iPhone that plunges players into a world of staggering geometry and tasks them with navigating their way through a virtual maze. The game is called Grid and it…

Augmented reality developer Metaio releases new development tools for free

12/30/201112/30/2011 Jorge Gonzalez

Metaio, a German augmented reality developer, has recently released a sleuth of new software development kits (SDK) that will help users build their own augmented reality experience. The company has emerged as a formidable force in the augmented reality industry in recent years and believes that now is the time for more people to begin adopting the technology. Augmented reality can be a costly technology, however, as the software required to operate it is fairly advanced. Metaio’s new SDK’s are a first for the industry as they are completely free…

Sensics developing new augmented reality headset to be shown off at technology conference in Las Vegas next year

12/26/2011 Sam Lambert

Rumors abound suggesting that technology giant Google may be working on developing augmented reality peripherals. The company has not unveiled any plans to develop such devices at this time, but Sensics, makers of high-tech head-mounted displays, is looking to beat Google at their own game. Sensics has announced that it is currently developing a new augmented reality headset that will make use of Google’s Android platform. The project is called SmartGoggles and the company claims that it will change the way people interact with their environment. The headset is designed…

Augmented reality on the verge of becoming a mainstream technology

12/04/201112/04/2011 Stephen Vagus

Once upon a time, augmented reality was considered little more than a novelty. Now, however, it is becoming one of the most promising technologies in the world. More companies are working to build their business around augmented reality, hoping to capitalize on the growing interest in AR amongst consumers. Though the technology is still in a fledgling state, Claire Boonstra, co-founder of Layar, one of the world’s most innovative AR companies, says that it is on the cusp of becoming a mainstream phenomenon. The sudden interest surrounding augmented reality is…