ERA Real Estate adopts augmented reality to connect with potential homebuyers

Real Estate Mobile Marketing

Augmented reality has gained a foothold in the real estate industry. The industry has been growing more attuned to technology over the past few years, attempting to utilize emerging technologies to catch the attention of potential clients who are inseparable from their mobile devices. Realtors were one of the earliest users of QR codes. The popularity of the codes today is partly due to the extensive use they saw in the real estate industry. Though augmented reality is already quite popular, realtors may be able to find new ways to…

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Total Immersion to show off D’Fusion platform at CeBIT 2012

Augmented Reality

Total Immersion, a leading developer of augmented reality software, has announced that it will be showing off its latest program at the CeBIT 2012 conference in Hanover, Germany. The company will be letting attendees get their hands on the D’Fusion platform, a 3D rendering platform that is designed to create immersive augmented reality experiences. The platform will be used on the Intel’s Ultrabook and Total Immersion believes that it will push the boundaries of the powerful computer platform. The D’Fusion platform is designed to build entertaining augmented reality gaming experiences.…

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In the wake of the Mobile World Congress, Aurasma continues to make waves in the tech world

Aurasma AR App

The Mobile World Congress has come and gone, but the technology community around the world is still buzzing with what developers showed off during the conference. Like many similar events last year, the star of this year’s show was augmented reality. Acclaimed AR developer Aurasma was able to garner a great deal of attention during the conference by proving the concept that augmented reality could be used anywhere as true. The company showed off the various ways that the technology could be used, none of which relied on lighting, special…

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Aurasma augments the real world with real-time web updates

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver live web updates augmented into the real world. When viewed with Aurasma, print, products…

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BLIPPAR LAUNCHES “BLIPP TO BUY” OFFERING FOR BRAND AND MEDIA OWNERS

*Video demonstrates how Blippar and augmented reality works. New service enables m-commerce through augmented reality technology – Follows successful trials with major brands including Tesco, Aer Lingus, Clinique and IPC Media 27th February 2012: Blippar is announcing the launch of a major new service, called Blipp to Buy, for brands and media owners that want to use its image recognition platform. Blipp to Buy is a whole new way for brands to diversify their revenue streams and capitalize on the potential of mobile commerce via image recognition and augmented reality…

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Guiding Light mobile application can help people find their way with the use of augmented reality

In an effort to make augmented reality slightly more practical, researchers from the Massachusetts Institute of Technology’s Media Lab have developed a new application that uses the technology to help people find their way around buildings. The Media Lab’s Jae-Woo Chung created the application, called “Guiding Light,” as well as an accompanying badge that can be worn or posted on a surface. The badge contains magnetic sensors that the application can pick up on using the camera of a smart phone. Through the eyes of a smart phone, the badge…

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Starbucks to launch new augmented reality campaign for Valentine’s Day

Valentine’s Day is coming and Starbucks is gearing up for a new augmented reality campaign. The famed coffee company launched their Cup Magic mobile application last year for one of their first AR campaigns and the app will be used for their latest initiative. The company has plans to release a series of Valentine’s Day-themed cups that contain virtual experiences that can be unlocked through the use of a smart phone. The Magic Cup app is available for both iOS and Android mobile platforms. When viewed through a smart phone…

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Filmmakers embrace interactive technology to give audiences a more engaging experience

AR Technology

As technology becomes more advanced, its relationship with the world of nature is gaining more attention. Filmmakers are turning to multimedia to produce more interactive movies and have been taking interest in augmented reality. Such is the case with “Bear71,” a new documentary that examines the relationship between wildlife and technology. The documentary is part of the “New Frontier” program from the Sundance Film Festival, which seeks to showcase how filmmakers are using new technologies to create interactive experiences. The documentary follows a grizzly bear in the Banff National Park…

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Doctor Who augmented reality game from WowWee makes an appearance at London’s Toy Fair 2012

AppGear Video Augmented Reality Mobile games

WowWee, a designer of innovative high-tech entertainment products, is attending the Toy Fair 2012 convention this week in London, UK. The company is showing of a number of new mobile games for smart phones, some of which make use of augmented reality. The most popular game the company has showcased this week is their new Doctor Who game that is part of the company’s AppGear line. This is not the first time The Doctor has found himself in a video game, but it is the first time his game has…

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Bodymetrics announces augmented reality fitting room for Consumer Electronics Show

Augmented reality is likely to be a big hit at this year’s Consumer Electronics Show in Las Vegas, Nevada. Several companies have already announced how they will be showing off the technology at the event. Many are attempting to bring more practicality to the technology, which has been used extensively as a gimmick for marketing campaigns. Bodymetrics, makers of body-mapping technologies, has announced that it too will be showing off its new augmented reality project at the conference. The company has teamed with PrimeSense, an Israeli technology company, to make…

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Domino’s Pizza uses augmented reality offers to boost food sales

Augmented Reality Advertising

Domino’s Pizza, which has already been testing the waters of mobile marketing for some time now, has started a new campaign that includes the use of augmented reality, to add a whole new dimension to its latest 555 pizza offer. To be able to offer smartphone users the augmented reality experience, Domino’s used the Blippar app. It is now available on posters at over 6,000 locations across the U.K. According to the Domino’s Pizza multimedia manager, Nick Dutch, the new 6-sheet posters let the company advertise their 555 deal, as…

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