Tag: augmented reality technology

Sound activated AR Lens Launched by Budweiser for World Cup 2018

Jorge Gonzalez
Sound Activated AR Lens - Budweiser World Cup 2010 Game

The limited edition augmented reality lens will be available to Snapchat users. This week, in partnership with Snapchat, Budweiser will unveil multiple AR (augmented reality) lenses, filters and vertical video ads, including the world`s first sound activated AR lens. Part of Budweiser`s marketing strategy for the 2018 FIFA World Cup, this new technology launched on June 18th to coincide with England`s first match against Tunisia. The unique AR tech is for Snapchat users aged 18 and up. The sound activated AR lens is designed to respond in real-time to the…

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Amazon augmented reality gives a high tech boost to its Apple app users

Jorge Gonzalez
amazon augmented reality

The massive online marketplace introduced a new feature letting consumers visualize products in real life. This week, Amazon augmented reality found its start in the iOS version of the shopping app. The new feature is called AR View, and it gives shoppers the ability to visualize the products they’re considering for online purchase within a space in real life. The app, the phone camera and the display let consumers view the products as though they were in the room. So far, the Amazon augmented reality feature is available only in…

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Augmented reality technology is at the heart of Apple’s future

John Montgallo
apple iphone ipad mac augmented reality technology

In a lengthy interview, Tim Cook, Apple’s CEO, revealed that AR will be a “core” tech for the company. Apple CEO Tim Cook revealed augmented reality technology will become a “core” tech for the iPhone maker. He explained that the company was already “high on AR for the long run.” Cook also said “AR can be huge.” These statements have given a shot in the arm to rumors circulating that products using this tech are in development. The Washington Post recently received a lengthy interview from Cook. In it, he…

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Augmented reality company, Magic Leap raises $793 million

Jennifer Goula
technology green augmented reality lens

The elusive Dania Beach, Florida start-up has announced that it has over three quarters of a billion in venture financing. Magic Leap, an augmented reality start-up that is known for being exceptionally secretive about virtually everything in which it is involved, has announced that its latest venture financing round has brought in a tremendous $792 million. This would give the company a valuation of an estimated $3.7 billion, not including the new funding. This most recent round of investment into the augmented reality company comes at a time in which…

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Augmented reality manual from Hyundai stands out at LA Auto Show

Jennifer Goula
Augmented Reality car

After that, it also stood out quite significantly at the CES 2016 in Las Vegas, as well. At the LA Auto Show, attendees were blown away by the demo of an augmented reality manual that was presented by Hyundai and last week the automaker was able to drum up enthusiasm once more with its fascinating use for the technology. This AR tech based manual truly stood out because – unlike other technology in the category – it’s ready to go. So much of the augmented reality heads up displays and…

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