QR Code Press » Entries tagged with "augmented reality technology"
Audi launches its own augmented reality platform
Audi sets sights on augmented reality Audi may be best known for its vehicles, but like most other automakers it is not only interested in designing luxury cars. Honda, for instance, has its hands in a vast array of technological endeavors while its competitors pursue interests in renewable energy, space flight, and even geo-engineering. Audi has adopted a strong interest in augmented reality, believing that the technology is well suited for creating highly interactive digital experiences. … Read entire article »
Filed under: Augmented Reality, Commercial, Mobile Marketing, Technology News, Trends
New augmented reality service launched by VirtualMob
Augmented reality continues to be an effective marketing tool Augmented reality has been gaining more attention as a practical solution to many of the challenges that exist in daily life. The technology continues, however, to be one of the most attractive marketing tools, especially to advertisers looking to engage mobile consumers. Part of the reason advertisers like augmented reality is because the technology is able to create engaging digital content that can be superimposed over the … Read entire article »
Filed under: Augmented Reality, International, Mobile Marketing, Technology News, Trends
Augmented reality glasses from Google may have app support
Google continues to promote augmented reality Glass Google Glass continues to attract attention, but not always in the good way. While Glass has managed to enthrall the interests of consumers with its augmented reality capabilities, the high-tech eyewear is beginning to see the competition grow more serious. Numerous technology companies are emerging with plans for their own wearable augmented reality systems, some of which may actually beat Glass to the market. In order to keep the … Read entire article »
Filed under: Augmented Reality, Commercial, Technology News, Trends
Mercedes-Benz magazine gets augmented reality makeover
Augmented reality coming to Mercedes-Benz magazine The magazine business is one of the few sectors of the print industry that has fared relatively well in the wake of mobile technology. Magazines continue to prove very popular among consumers and those that have lost their popularity have regained it with the introduction of digital editions. In many cases, digital editions have saved magazines from collapsing, enabling them to continue running in print. The Mercedes-Benz magazine is soon … Read entire article »
Filed under: Augmented Reality, Commercial, Technology News
Augmented reality eyewear gets a head start in Canada
Epson makes a move on augmented reality The expected release date of Google Glass, the company’s augmented reality eyewear, is still several months away. In Canada, people may not have to wait in order to get their hands on augmented reality eyewear, however, thanks to printing giant Epson and Scope Technologies. Both companies have teamed to turn Epson’s Moverio BT-100 head-mounted system into and augmented reality device. This device has a specific purpose, of course, and … Read entire article »
Filed under: Augmented Reality, Featured News, International, Technology News
Augmented reality system from Microsoft gaining more attention
Microsoft begins showing off IllumiRoom augmented reality system Microsoft has been hard at work developing and showing off its IllumiRoom, an augmented reality system designed to provide an immersive experience to its users. IllumiRoom is designed to turn a living room, or any room for that matter, into an augmented reality experience. Microsoft envisions that the system will create a dynamic virtual environment for users, allowing them to experience and get involved in digital content that … Read entire article »
Filed under: Augmented Reality, Technology News, United States
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