Sound activated AR Lens Launched by Budweiser for World Cup 2018

Sound Activated AR Lens - Budweiser World Cup 2010 Game

The limited edition augmented reality lens will be available to Snapchat users. This week, in partnership with Snapchat, Budweiser will unveil multiple AR (augmented reality) lenses, filters and vertical video ads, including the world`s first sound activated AR lens. Part of Budweiser`s marketing strategy for the 2018 FIFA World Cup, this new technology launched on June 18th to coincide with England`s first match against Tunisia. The unique AR tech is for Snapchat users aged 18 and up. The sound activated AR lens is designed to respond in real-time to the…

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Amazon augmented reality gives a high tech boost to its Apple app users

amazon augmented reality

The massive online marketplace introduced a new feature letting consumers visualize products in real life. This week, Amazon augmented reality found its start in the iOS version of the shopping app. The new feature is called AR View, and it gives shoppers the ability to visualize the products they’re considering for online purchase within a space in real life. The app, the phone camera and the display let consumers view the products as though they were in the room. So far, the Amazon augmented reality feature is available only in…

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Augmented reality technology is at the heart of Apple’s future

apple iphone ipad mac augmented reality technology

In a lengthy interview, Tim Cook, Apple’s CEO, revealed that AR will be a “core” tech for the company. Apple CEO Tim Cook revealed augmented reality technology will become a “core” tech for the iPhone maker. He explained that the company was already “high on AR for the long run.” Cook also said “AR can be huge.” These statements have given a shot in the arm to rumors circulating that products using this tech are in development. The Washington Post recently received a lengthy interview from Cook. In it, he…

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Augmented reality company, Magic Leap raises $793 million

technology green augmented reality lens

The elusive Dania Beach, Florida start-up has announced that it has over three quarters of a billion in venture financing. Magic Leap, an augmented reality start-up that is known for being exceptionally secretive about virtually everything in which it is involved, has announced that its latest venture financing round has brought in a tremendous $792 million. This would give the company a valuation of an estimated $3.7 billion, not including the new funding. This most recent round of investment into the augmented reality company comes at a time in which…

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Augmented reality manual from Hyundai stands out at LA Auto Show

Augmented Reality car

After that, it also stood out quite significantly at the CES 2016 in Las Vegas, as well. At the LA Auto Show, attendees were blown away by the demo of an augmented reality manual that was presented by Hyundai and last week the automaker was able to drum up enthusiasm once more with its fascinating use for the technology. This AR tech based manual truly stood out because – unlike other technology in the category – it’s ready to go. So much of the augmented reality heads up displays and…

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Augmented reality glasses shown at CES 2016 prove hugely immersive

technology green augmented reality lens

The Lumus DK-50 demo at the Consumer Electronics Show had a wider field of view than rivals. Virtual and augmented reality played a tremendous role at CES 2016 and among them, there was a product called the Lumus DK-50 that proved to have an experience that was even more immersive than the much better known HoloLens from Microsoft. The HoloLens has been making headlines by being tested by astronauts at the International Space Station. However, despite the fact that Microsoft’s augmented reality glasses have been grabbing more media attention, the…

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Prynt augmented reality portable printer cases are finally shipping

augmented reality printer shipment

The Kickstarter Backers are now starting to receive their promised devices after a considerable delay. Quite a while ago Prynt successfully ran a Kickstarter campaign for its augmented reality iPhone and Galaxy device cases to provide a portable printer for those gadgets and now, after having waited through delays that have lasted for months, they have finally started shipping to the backers. That said, the blue and pink versions of the AR portable printers won’t be available before Christmas. This means that while some of the backers are finally receiving…

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Blippar to update its augmented reality app with new real time features

Blippar augmented reality Mobile App

The next generation of the application will be much easier to use and will offer greater practicality. At the TechCrunch Disrupt London 2015, the co-founder and CEO of Blippar, Ambarish Mitra, demonstrated the next generation of the company’s popular augmented reality app, with improved object identification and enhanced features. The mobile app will soon be able to offer users much faster and easier real time options through smartphones and tablets. The new version of the Blippar augmented reality app is to launch in late December and the goal is to…

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Boeing looks to augmented reality to improve worker efficiency

augmented reality glasses patent (note: these are not real ar)

The aircraft manufacturing giant has shown that AR technology can improve information availability. In Santa Clara, California, at the Augmented World Expo, speakers discussed the barriers of adoption to augmented reality and helped to show the many practical uses for the technology that can make it more than worth the while of companies to take it on. Boeing was among the top proponents for the use of AR tech, and it shared its own internal study results. While Boeing wasn’t the only one at the event that was applauding the…

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Smartglasses by Quantum to improve augmented reality navigation

Epson Augmented Reality Glasses

The idea is to make it possible for users of the wearable technology to find greater ease with AR. User interface and experience company, Quantum Interface, has now unveiled its augmented reality technology that has been created with smartglasses in mind, so that it will be simpler for wearers to navigate. The new interface has been developed to make it easier for users to perform smartglasses while displaying AR. Quantum Interface (also known as Qi, for short) is based in Austin, Texas and has created the interface to allow users…

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Augmented reality device could be coming up at Apple

apple iphone unlocking iOS 8 augmented reality

According to an analyst, the iPhone maker could be looking into a project somewhat like Google Glass. Gene Munster, an analyst from Piper Jaffray, has stated that Apple could be looking for a way to step into the world of augmented reality, and this could one day be arriving in the form of a headset device somewhat like Google Glass, but that would move above and beyond that particular project. Munster shared this opinion in an investor note that was recently released in which he cited industry contacts. Those contacts…

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