Aurasma and The Philadelphia Inquirer team to make North America’s first augmented reality newspaper

Augmented reality may just save the print industry   Leading augmented reality developer Aurasma and The Philadelphia Inquirer have announced a partnership this week that will debut North America’s first augmented reality newspaper. Augmented reality has been becoming a popular subject in the publishing industry recently. The technology could potentially revitalize what is considered an obsolete medium by offering consumers and interactive digital experience. The Philadelphia Inquirer is keen to see just what benefits the technology can bring and how consumers will react to a new generation of newspapers. The…

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iConcerts teams with the 3DD Group to make augmented reality a part of TV

Augmented Reality concerts

Augmented reality industry thrives in entertainment market…   iConcerts, a cross-media entertainment network specializing in live music, has partnered with the United Kingdom’s 3DD Group, one of the country’s leading entertainment firms. Together, the firms will work to establish a new standard of entertainment by combining recorded television, live music performances and social media. This will be done through the use of augmented reality, a technology that iConcerts has some experience with. Both groups believe that the successful incorporation of augmented reality will mean big gains in consumer appreciation and…

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Google shows off Project Glass – augmented reality glasses for a new generation

Future of augmented reality right in front of your face!   Technology giant Google has been working on a pair of augmented reality eyeglasses recently. The company was initially shy about sharing information on the projects, but has been more forthcoming in the past few weeks. The world of augmented reality is growing more popular, especially with tech-savvy consumers who are looking forward to the future. This growing popularity has spurred companies like Google to develop new augmented reality systems. Google has focused its work on a head-mounted device that…

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Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

Augmented Reality Campaign

TNT Post, the national postal service of the Netherlands, is taking a bold new approach to its quarterly magazine publication titled “Er is Post!” The post service has tapped augmented reality developer Layar to make the magazine more interactive. The magazine is delievered to every household in the Netherlands every quarter, giving Layar a large audience to reach out to with its acclaimed technology.  Layar claims that every page of the upcoming magazine will contain an interactive augmented reality experience. Print is considered an “old world” medium today. Many people…

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Something Massive acquires Circ.us, claims title as first post-PC advertiser

Mobile-Commerce

Something Massive, a digital advertising agency, has announced the acquisition of Circ.us, a creative communications firm with a knack for augmented reality. Something Massive believes that the acquisition will make it stand out in the increasing crowded digital advertising business. The company is now billing itself as the “first post-PC advertising agency,” claiming that it is no longer bound to computers because of the advent of sophisticated mobile technology. As such, the firm will be focusing on creating digital content and marketing campaigns that can be viewed on just about…

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