QR Code Press

Saga Travel affixed 2012 brochures with augmented reality experiences

01/06/201201/06/2012 Jesse Collins

Early last year, QR codes were a growing trend in the travel and tourism industries. The codes allowed travel agencies to quickly distribute information concerning popular locations around the world. Some states in the U.S. used the codes to promote tourism and local businesses with varying degrees of success. While QR codes have proven their value to these industries, augmented reality may soon become the tool of choice for travel agencies. Such is the case with Saga Travel, a travel agency based in the UK. The agency has embedded an…

Mercedes-Benz enters the mobile augmented reality market with new app

01/05/201201/05/2012 L. Green

Mercedes-Benz has joined the growing number of automakers that are developing mobile augmented reality applications. Automakers are showing interest in the technology because it opens up a new avenue of consumer engagement. Because of the widespread use and ownership of smart phone, the mobile application market has proven to be more than just a passing fancy for consumers. Today, companies not developing mobile apps may be missing a major opportunity. The manufacturer has developed an app for the iOS and Android platforms that allows smart phone users to take virtual…

Domino’s Pizza uses augmented reality offers to boost food sales

01/04/2012 Jorge Gonzalez

Domino’s Pizza, which has already been testing the waters of mobile marketing for some time now, has started a new campaign that includes the use of augmented reality, to add a whole new dimension to its latest 555 pizza offer. To be able to offer smartphone users the augmented reality experience, Domino’s used the Blippar app. It is now available on posters at over 6,000 locations across the U.K. According to the Domino’s Pizza multimedia manager, Nick Dutch, the new 6-sheet posters let the company advertise their 555 deal, as…

Grid: A real-time augmented reality maze from Sahar Fikouhi

01/03/201201/03/2012 John Montgallo

Augmented reality continues to gain momentum in the gaming world. As the technology has grown more advanced, companies specializing in augmented reality, such as Metaio and Qualcomm, have released tools to help intrepid designers build their own AR experiences. Such is the case with Sahar Fikouhi, a computational designer and architect from London, UK. Fikouhi has developed a new game for the iPhone that plunges players into a world of staggering geometry and tasks them with navigating their way through a virtual maze. The game is called Grid and it…

Augmented reality developer Metaio releases new development tools for free

12/30/201112/30/2011 Jorge Gonzalez

Metaio, a German augmented reality developer, has recently released a sleuth of new software development kits (SDK) that will help users build their own augmented reality experience. The company has emerged as a formidable force in the augmented reality industry in recent years and believes that now is the time for more people to begin adopting the technology. Augmented reality can be a costly technology, however, as the software required to operate it is fairly advanced. Metaio’s new SDK’s are a first for the industry as they are completely free…