augmented reality sdk Archives

Total Immersion to show off D’Fusion platform at CeBIT 2012

03/06/201203/06/2012 Jennifer Goula

Total Immersion, a leading developer of augmented reality software, has announced that it will be showing off its latest program at the CeBIT 2012 conference in Hanover, Germany. The company will be letting attendees get their hands on the D’Fusion platform, a 3D rendering platform that is designed to create immersive augmented reality experiences. The platform will be used on the Intel’s Ultrabook and Total Immersion believes that it will push the boundaries of the powerful computer platform. The D’Fusion platform is designed to build entertaining augmented reality gaming experiences.…

Aurasma augments the real world with real-time web updates

03/02/201203/02/2012 Guest Post

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver live web updates augmented into the real world. When viewed with Aurasma, print, products…

BLIPPAR LAUNCHES “BLIPP TO BUY” OFFERING FOR BRAND AND MEDIA OWNERS

02/27/201202/27/2012 Guest Post

*Video demonstrates how Blippar and augmented reality works. New service enables m-commerce through augmented reality technology – Follows successful trials with major brands including Tesco, Aer Lingus, Clinique and IPC Media 27th February 2012: Blippar is announcing the launch of a major new service, called Blipp to Buy, for brands and media owners that want to use its image recognition platform. Blipp to Buy is a whole new way for brands to diversify their revenue streams and capitalize on the potential of mobile commerce via image recognition and augmented reality…

Bodymetrics announces augmented reality fitting room for Consumer Electronics Show

01/11/2012 Stephen Vagus

Augmented reality is likely to be a big hit at this year’s Consumer Electronics Show in Las Vegas, Nevada. Several companies have already announced how they will be showing off the technology at the event. Many are attempting to bring more practicality to the technology, which has been used extensively as a gimmick for marketing campaigns. Bodymetrics, makers of body-mapping technologies, has announced that it too will be showing off its new augmented reality project at the conference. The company has teamed with PrimeSense, an Israeli technology company, to make…

Aurasma to show off new technology at this year’s Consumer Electronics Show in Las Vegas

01/09/2012 Stephen Vagus

Aurasma, world leaders in augmented reality technology, are planning a strong showing for this year’s Consumer Electronics Show in Las Vegas, Nevada. The technology developer has announced the launch of a new 3D engine for its flagship AR platform of the same name. The new engine will allow users to superimpose hundreds of 3D animations on their physical surroundings with the help of the Aurasma mobile application. The aim is to make augmented reality much more interactive by giving users more ability to blur the lines between the physical and…