Augmented reality company, Magic Leap raises $793 million

technology green augmented reality lens

The elusive Dania Beach, Florida start-up has announced that it has over three quarters of a billion in venture financing. Magic Leap, an augmented reality start-up that is known for being exceptionally secretive about virtually everything in which it is involved, has announced that its latest venture financing round has brought in a tremendous $792 million. This would give the company a valuation of an estimated $3.7 billion, not including the new funding. This most recent round of investment into the augmented reality company comes at a time in which…

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Augmented reality firm raises $1.5 million in Seed funding

Augmented Reality apps

ResolutionTube wins more financial support ResolutionTube, an augmented reality collaboration platform, has announced that it has raised $1.5 million in Seed funding from the Madrona Venture Group and various other private organizations. Investors have taken an interest in ResolutionTube’s interest in developing mobile augmented reality experiences that could replace traditional customer service. The company believes that customer service can be made more effective and engaging through the use of interactive technologies that are not already present in this particular field. AR expands beyond entertainment Augmented reality is most often associated…

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Audi launches its own augmented reality platform

Audi augmented reality - Mobile Website

Audi sets sights on augmented reality Audi may be best known for its vehicles, but like most other automakers it is not only interested in designing luxury cars. Honda, for instance, has its hands in a vast array of technological endeavors while its competitors pursue interests in renewable energy, space flight, and even geo-engineering. Audi has adopted a strong interest in augmented reality, believing that the technology is well suited for creating highly interactive digital experiences. Instead of relying on third parties to develop such experiences, however, Audi has developed…

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Infinity Augmented Reality developing new system designed specifically for events

augmented reality humanoid robot

Augmented reality to be used to experience events from afar As technology becomes more advanced, new ways to use augmented reality are being discovered. Infinity Augmented Reality, a company devoted to its namesake, has begun developing a new augmented reality system that is meant to allow people to experience events without actually having to attend the event in person. This is to be done through the creation of an immersive system that can surround a user with interactive digital displays. This system is being called the 360-Degree AR Platform. System…

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Augmented reality transforms Angry Birds

Augmented Reality Video

PendAR working to pioneer augmented reality gaming Augmented reality games are becoming a craze as more developers show interest in the technology. These interactive games are not being pioneered by giant developers like Sony or Microsoft, however, small developers, sometimes comprised of a single person, are leading the charge in augmented reality games. PendAR is one such developer. The company, which specializes in augmented reality, has brought the technology to one of the world’s most popular mobile games: Angry Birds. Angry Birds gets a 3D upgrade Angry Birds has provided…

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Vuforia continues to gain the favor of app developers

vuforia augmented reality video

Qualcomm draws more attention to Vuforia platform Acclaimed technology developer Qualcomm has been showing off its latest software at its IQ event in Berlin, Germany. The company has been keen to draw attention to Vuforia, its take on augmented reality software for a mobile device. Qualcomm bills Vuforia as a sort of “digital eye” for a smart phone and claims that it can bring objects to life through the use of augmented reality. Though Vuforia is often considered a mobile application, Qualcomm notes that it is much more than that.…

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Waitrose partners with Blippar to bring augmented reality to online shopping

Waitrose Augmented Reality Marketing

Waitrose, a grocery retailer, has partnered with Blippar, makers of a powerful augmented reality platform of the same name, to launch a new campaign that aims to make purchasing groceries online more intuitive. Blippar is becoming a popular tool for retailers and other businesses because it allows them to engage consumers in a more dynamic manner by transforming static advertisements and printed materials into immersive 3D, virtual reality experiences. Waitrose recently launched a new 90-second commercial. Viewers with the Blippar mobile app were able to unlock exclusive content embedded within the…

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MediaCom looks to change the world of marketing with the help of augmented reality

Mobile Commerce News

Two influential media and technology companies are coming together to change the face of advertising campaigns coming from some of the world’s most recognizable brands. MediaCom, a leading media company, has announced its partnership with Aurasma, a leading augmented reality platform. The duo plan to revolutionize the marketing landscape through the use of augmented reality technology, which will transform static advertisements into dynamic experiences designed to ensnare the hearts and minds of consumers. Aurasma is a typical augmented reality platform available for iOS and Android smart phones. The program overlays…

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