QR Code Press

Companies target augmented reality to help make QR codes more appealing

10/31/2011 Sam Lambert

QR codes are still quite new in markets outside of Japan. While they are gaining popularity in Western markets, consumers are still baffled by the black and white, blocky patterns that they see on a growing number of products. At times, the codes have been criticized – by both consumers and businesses – for being unappealing to the eye. As the codes begin to play a more prominent role in marketing, companies are looking to make changes to their QR codes to make them more aesthetically pleasing. It is difficult…

Fast cars and fast print ads

04/19/2011 John Montgallo

With QR codes and other mobile marketing strategies gaining traction, many are wondering what role interactive technologies will play in the future. Many companies, both big and small, all over the world are taking advantage of new trends in the advertising industry, hoping to turn people’s use of smart phones into patronage. While QR codes seem to be the weapon of choice for many of today’s advertisers, there are a growing number of print publications using the codes for a different purpose altogether. The print and digital worlds are often…

Huge potential for the little guy with augmented reality marketing

04/14/201104/15/2011 L. Green

An Example of Augmented Reality Capabilities with a Wikitude App

Small businesses could get a boost up from new mobile app. Technology is bringing out more and more applications that aren’t just for fun; several of the new apps can be useful to small business owners. One of those useful apps is augmented reality (AR). It’s not as scary as it sounds. It simply means an enhancement to the real world. It uses real looking images or videos layered on top of real world objects. If a person has a Smartphone with an AR application, they could hold up…

Gaming advertisment linked to unique content is a Win, Win!!

03/22/2011 Stephen Vagus

Marketers are always on the lookout for new mediums through which to reach consumers. The gaming community has long been a target for advertisers hoping to take advantage of an inherently interactive environment. Advertisements in games have generally gone unnoticed, usually written off as part of the backgrounds. Marketers are now aiming to make these advertisements more interactive by using QR codes. Lynx, known as AXE in the U.S., is the first British company to launch and in-game marketing campaign that will be targeting the gaming community. The codes will…