McDonald’s launches new augmented reality campaign

McDonald's augmented reality

McDonald’s teams with Metaio to launch augmented reality initiative Fast-food giant McDonald’s has been making an aggressive push into the mobile space. The company has fashioned many of its campaigns to be accommodating to mobile consumers and has even tested NFC-based mobile payments this year. Now, McDonald’s has set its sights on augmented reality. The company has teamed with AR pioneer Metaio to develop a new campaign. This campaign will not be focused on marketing the company’s products, however, as it is meant to raise awareness about the environment. Campaign…

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Augmented reality application launched by Häagen-Dazs

haagen dazs augmented reality food marketing

Ice cream-maker launches augmented reality concerto Acclaimed ice cream-maker Häagen-Dazs has released a new augmented reality application. The application is called “Concerto Timer” and is meant to provide consumers with a virtual violin concerto while they wait for their ice cream to reach an ideal temperature and consistency. The virtual melody lasts for two minutes, the time Häagen-Dazs suggests it takes for ice cream to achieve an ideal state. This virtual concerto can be activated by using the application to scan the lid of Häagen-Dazs products. Augmented reality could have…

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Augmented reality marketing campaign launched by National Bank of Kuwait

Augmented Reality Mobile Commerce

New augmented reality campaign could be engaging for tech-savvy consumers Snipp Interactive, a mobile marketing firm, has announced the launched of a new augmented reality campaign for the National Bank of Kuwait. Augmented reality has managed to establish a strong presence in the marketing world due to its interactivity. Consumers that have engaged in marketing campaigns that make use of the technology often report a favorable experience and show willingness in participating in these campaigns on a regular basis. The dynamic nature of augmented reality helps make marketing campaigns feel…

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Augmented reality gains momentum in marketing sector

Augmented Reality

Advertisers are beginning to embrace augmented reality more aggressively Augmented reality is beginning to become extremely important to the advertising industry. More consumers are becoming mobile; tethered to smartphones and tablets that soak up a great deal of their time. As consumers become more involved in mobile technology, traditional marketing campaigns are beginning to lose their clout. Advertisers are starting to feel the need to adapt to a changing marketing landscape and augmented reality may be the engine that propels the sector into a new era of consumer engagement. Blippar…

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Augmented reality used by Sony to highlight PS4 camera

augmented reality sony ps4 the playroom

A trailer called “The Playroom” has now been released as an introduction to the PlayStation 4 console. Though Sony has now come out with many details regarding its PS4 game console, including its price and the fact that it will allow used games to be played – unlike its primary competition, the Xbox – it has not had much to say about its new controller sensing camera other than the latest release that it provided through an augmented reality trailer called “The Playroom”. The company held a two hour press…

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