Augmented reality experience sold alongside Mariah Carey’s new drink

Augmented reality Mariah Carey Butterfly drink beverage

The “Butterfly” beverage has been launched by the singer who inspired its creation. Mariah Carey recently held a press conference to launch a new beverage that she is endorsing from Go N’Syde, which is called “Butterfly” and which claims to include an augmented reality experience with its use. The packaging of the drink doesn’t provide any suggestion as to the flavor of the liquid it contains. The drink bottle simply claims that Butterfly is “a melodic beverage inspired by the magic of Mariah Carey.” An upcoming advertisement that was released…

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Sephora unveils augmented reality digital mirror

Sephora augmented reality

Sephora teams with ModiFace to produce innovative digital mirror French cosmetics brand Sephora has partnered with ModiFace, a virtual reality technology company, to create a digital mirror that leverages augmented reality. The mirror is, essentially, a monitor equipped with a camera that feeds visual information to the screen. Customers can use the digital mirror to try on eye shadow, which will appear on their face thanks to augmented reality. AR is becoming quite prominent in the marketing field as its interactive nature is becoming better understood. Businesses need to find…

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Augmented reality marketing stunt by Pepsi frightens Londoners

Pepsi Max Augmented Reality Bus Shelter

A bus stop marketing stunt has caused a commotion as AR tigers and aliens scare – and entertain – viewers. Typically speaking, the public transit system in London isn’t that frightening for morning commuters, but Pepsi decided to change that story through the introduction of its very unique and somewhat startling mobile marketing campaign based on augmented reality technology. Londoners who were waiting at a bus stop for their morning commute certainly weren’t bored. Through the Pepsi Max campaign at the bus stop, Londoners who were simply waiting for their…

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Augmented reality may finally be getting big

Google Glass augmented reality games and phone technology

A range of different devices, technologies and uses have started to send AR into the mainstream. The number of startups that have made their way into the augmented reality space is now growing faster than it ever was before, and as a part of that, everyone from game developers to mobile marketing firms are working to try to make use of this technology in the best possible way. Among the latest trends has been the testing of AR as a part of various types of mobile device enabled marketing features.…

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Infinity Augmented Reality praises Google Glass

Google Glass Augmented Reality

Company expects that Glass will dominate the market at launch Infinity Augmented Reality, an augmented reality firm based in Israel, believes that Google Glass will be a dominating force in the AR market when it is released. Google Glass does not have an established release date as of yet, but the product has managed to generate a significant amount of hype throughout its development. Glass is Google’s attempt to integrate technology ever further in to the lives of people around the world and these high-tech glasses leverage augmented reality technology…

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