QR Code Press » Entries tagged with "augmented reality marketing"
New augmented reality service launched by VirtualMob
Augmented reality continues to be an effective marketing tool Augmented reality has been gaining more attention as a practical solution to many of the challenges that exist in daily life. The technology continues, however, to be one of the most attractive marketing tools, especially to advertisers looking to engage mobile consumers. Part of the reason advertisers like augmented reality is because the technology is able to create engaging digital content that can be superimposed over the … Read entire article »
Filed under: Augmented Reality, International, Mobile Marketing, Technology News, Trends
Audi makes use of augmented reality for new marketing campaign
Audi embraces augmented reality for marketing While augmented reality sees more use in prosthesis and as a key technology for wearable computer systems, it remains a powerful marketing tool that continues to have a strong effect on consumers around the world. Augmented reality is an ideal mobile marketing tool because of its interactive nature. With the number of consumers with smartphones and tablets rising, more companies have been working to adopt and make use of augmented … Read entire article »
Filed under: Augmented Reality, Commercial, Mobile Marketing, Technology News
Augmented reality printed book jacket enhances in-store marketing
Crimson Publishing has added its name to the growing number of publishers using AR technology. Crimson Publishing has just announced the release of a new business book that includes an augmented reality feature on its cover that can be viewed through the Aurasma app in order to help draw the attention of consumers considering its purchase. There have been a number of print publications that have started using AR to boost their appeal. The book in question is … Read entire article »
Filed under: Augmented Reality, Mobile Marketing, Technology News
Augmented reality picking up steam in marketing
Advertisers beginning to show more serious interest in augmented reality Augmented reality has long been considered a technology that is best suited for entertainment. While it is true that the technology has performed well in keeping consumers entertained, it also has uses that extend beyond gaming and similar forms of engagement. As augmented reality becomes more common, its uses in advertising are attracting more attention. Marketers are beginning to see the merits of engaging consumers through … Read entire article »
Filed under: Augmented Reality, Commercial, Mobile Marketing, Technology News, Trends
Augmented reality used by Paramount to promote latest Star Trek movie
The first of its kind mobile application is being released for free for iOS and Android devices. Paramount Pictures is using augmented reality to give a futuristic edge to its promotion of its “Star Trek Into Darkness” movie, through a mobile app that is a first of its kind and that is being made available to fans, for free, at Google Play as well as the App Store. The app will provide access to content about Star … Read entire article »
Filed under: Augmented Reality, Entertainment Industry, Mobile Marketing, Trends
Augmented reality campaign unveiled by Pizza Hut Middle East
The fast food chain has launched a new app that takes advantage of AR technology. Pizza Hut Middle East has just announced the launch of the first augmented reality mobile app in the region’s Quick Service Restaurant industry, in order to help spread the word about the company’s Family Box, while targeting a youthful and tech savvy market. The app has been created through the use of Ogle technology, which has been making mcommerce news. That company just … Read entire article »
Filed under: Augmented Reality, International, Mobile Commerce, Mobile Marketing
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