Tag: augmented reality magazine

Popular Science adopts augmented reality for annual editorial feature

John Montgallo
Augmented Reality Magazine Ads

  Magazine claims to be the first to use augmented reality for annual feature Augmented reality and magazines have been growing closer together recently. Some magazines have adopted the technology for marketing purposes, while others have covered the technology extensively in articles. This week, Popular Science, a monthly consumer magazine in the U.S., announced that its June issue will make use of augmented reality technology provided by Aurasma, a leading AR developer. The magazine is claiming to be the first of its kind to use the technology in an editorial…

Read More

Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

Jennifer Goula
Augmented Reality Campaign

TNT Post, the national postal service of the Netherlands, is taking a bold new approach to its quarterly magazine publication titled “Er is Post!” The post service has tapped augmented reality developer Layar to make the magazine more interactive. The magazine is delievered to every household in the Netherlands every quarter, giving Layar a large audience to reach out to with its acclaimed technology.  Layar claims that every page of the upcoming magazine will contain an interactive augmented reality experience. Print is considered an “old world” medium today. Many people…

Read More

Virgin Media to launch augmented reality magazine this year

John Montgallo
Virgin Media

Virgin Media, one of the largest and most influential communications companies in the world, has embarked on a new adventure with augmented reality. Partnering with content agency Redwood, Virgin Media has launched a new bi-monthly magazine whose pages will be filled with augmented reality experience. The magazine is part of a new customer interaction strategy coming from the company in which consumers are encourages to communicate with the company directly and through the use of mobile technology. The magazine works in conjunction with the Blippar augmented reality mobile application. The…

Read More