Mercedes-Benz magazine gets augmented reality makeover

Augmented Reality car

Augmented reality coming to Mercedes-Benz magazine The magazine business is one of the few sectors of the print industry that has fared relatively well in the wake of mobile technology. Magazines continue to prove very popular among consumers and those that have lost their popularity have regained it with the introduction of digital editions. In many cases, digital editions have saved magazines from collapsing, enabling them to continue running in print. The Mercedes-Benz magazine is soon to receive a digital makeover that will make it significantly more interactive than its…

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Augmented reality come to Playboy magazine images

augmented reality playboy magazine

The Layer technology and AR app is designed to bring the pics to life. The Netherlands edition of Playboy magazine has just announced that it will be working with the Layar augmented reality app in order to give the print product a new and high tech twist. This new partnership between the two companies may mean that the AR features may become regular. The print magazine industry is a struggling one due to the drop in subscriptions and the increase in the number of people who prefer digital content. Playboy…

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Augmented reality special edition to be released on “Far Cry 3” covers

Augmented reality-Aurasma

Three successive publications in the U.S. will let fans interact with printed magazine pages. Leading gaming and technology media property producer, Future US, has announced that it will be releasing three special edition augmented reality covers for “Far Cry 3” in a row, which will give fans the chance to get more out of the experience through the use of their smartphones. The covers will be on PlayStation: The Official Magazine, Official Xbox Magazine, and PC Gamer. Each of those three magazine print covers will feature cutting edge augmented reality…

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Rolling Stone embraces augmented reality

Rolling Stone augmented reality

Rolling Stone incorporates augmented reality in South Africa issue Acclaimed rock magazine Rolling Stone has become the latest in its industry to embrace augmented reality technology. The September issue of the magazine’s publication run in South Africa features former Springbok Nude Girls singer Arno Carsten and uses augmented reality to give readers exclusive access to the singer’s new music video as well as other digital content. The magazine has partnered with augmented reality developer Layar to bring this digital content to life. Magazine teams with Layar to provide digital content…

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Heat launches its first augmented reality magazine

Augmented reality-Heat magazine

Engine Creative tasked with the creation of first augmented reality issue of Heat Magazine Engine Creative, a digital advertising firm, has been tapped by Heat Magazine to create its first augmented reality issue. The augmented reality magazine will be connected to the launch of the new Heat TV channel. The special issue of the magazine features a number of augmented reality features that are designed to engage readers. Heat believes that the use of augmented reality will provide readers with an enjoyable experience they will not soon forget and help…

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Popular Science adopts augmented reality for annual editorial feature

Augmented Reality Magazine Ads

  Magazine claims to be the first to use augmented reality for annual feature Augmented reality and magazines have been growing closer together recently. Some magazines have adopted the technology for marketing purposes, while others have covered the technology extensively in articles. This week, Popular Science, a monthly consumer magazine in the U.S., announced that its June issue will make use of augmented reality technology provided by Aurasma, a leading AR developer. The magazine is claiming to be the first of its kind to use the technology in an editorial…

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Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

Augmented Reality Campaign

TNT Post, the national postal service of the Netherlands, is taking a bold new approach to its quarterly magazine publication titled “Er is Post!” The post service has tapped augmented reality developer Layar to make the magazine more interactive. The magazine is delievered to every household in the Netherlands every quarter, giving Layar a large audience to reach out to with its acclaimed technology.  Layar claims that every page of the upcoming magazine will contain an interactive augmented reality experience. Print is considered an “old world” medium today. Many people…

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Virgin Media to launch augmented reality magazine this year

Virgin Media

Virgin Media, one of the largest and most influential communications companies in the world, has embarked on a new adventure with augmented reality. Partnering with content agency Redwood, Virgin Media has launched a new bi-monthly magazine whose pages will be filled with augmented reality experience. The magazine is part of a new customer interaction strategy coming from the company in which consumers are encourages to communicate with the company directly and through the use of mobile technology. The magazine works in conjunction with the Blippar augmented reality mobile application. The…

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