augmented reality lens Archives

Snapchat augmented reality camera available for users to access

12/18/201712/16/2017 Jennifer Goula

The social media app has launched a new Lens Studio platform letting users create their own AR Lenses. Snapchat has now made it possible for users to design their own augmented reality camera Lenses to share with other users. The Lens Studio is a free desktop app released by Snap Inc. for users of Windows and Mac computers. The augmented reality camera app is designed to be simple to use with a range of different tools. The Lens Studio is meant to make it fun and easy for users to…

Circa app looks to bring the past to life with augmented reality

04/25/201204/25/2012 John Montgallo

Augmented reality can help people experience past events Technology may not be at the point where physical time travel is possible, but a new mobile application could let people see the past with their own eyes. Circa, a mobile application that is scheduled to launch for the iPad and iPhone this September, can take users back in time to see historic moments as they were being made. This is accomplished through the use of augmented reality, which is becoming more popular for its ability to make the seemingly impossible possible.…

DARPA throws support behind augmented reality contact lenses from Innovega

02/06/2012 Sam Lambert

Augmented reality may be the future of marketing, but that is not the only use for the technology. In recent years, augmented reality has advanced at a rapid pace. Technology developers have made major strides in taking the technology from the regions of novelty to the realm of practicality. These efforts have not gone unnoticed by the U.S. government. The Defense Advanced Research Projects Agency (DARPA) has begun investing in a new project from Innovega, a Washington-based technology developer. Innovega specializes in high-tech eyewear. The company has created a new…

Augmented reality lens from Microsoft and the University of Washington in the final stages of development

01/07/201201/07/2012 Stephen Vagus

Microsoft and the University of Washington are in the final stages of development for a new augmented reality project that may change the way people see the world. Early last year, the duo announced that they were working on an augmented reality contact lens. The lens could be used to enhance human vision like normal contact lenses, but it could also augment a person’s vision with digital information. Microsoft claims that the project will show just how practical augmented reality really is. Augmented reality is commonly used in the marketing…

Augmented reality glasses could push the boundaries of the technology to new heights

10/12/201110/12/2011 Jesse Collins

Practical uses for augmented reality are still quite scarce. Companies investing in the technology do so for the sake of marketing campaigns or as a feature for next generation games. Japanese telecommunications company DoCoMo, however, wants to change the way people use the technology – by making it a part of their body. While the concept may sound like something out of science-fiction, DoCoMo is actually building a pair of glasses – or, more accurately, a single lens – that will be packed with augmented reality technology. It has only…