Marvel teams with Aurasma to make interactive digital comics

Marvel Augmented Reality

Acclaimed comic and entertainment company Marvel has announced a partnership with augmented reality developer Aurasma this week. Marvel has taken a keen interest in the advent of augmented reality technology and how consumers are responding to the new interactive platforms it has spawned. As such, the company hopes to provide fans with an engaging experience with its new line of comics, called “Marvel Infinite Comics.” This new line is designed specifically for digital viewing and will be using the Aurasma platform to make the story interactive. The print world has…

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Aurasma augments the real world with real-time web updates

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver live web updates augmented into the real world. When viewed with Aurasma, print, products…

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iOnRoad shows off its technology at the Mobile World Congress

The technology community is abuzz with news from the Mobile World Congress in Barcelona, Spain. The event is an annual gathering of some of the most innovative technology companies in the world. These companies often bring their latest projects to the event as a way to show off what they have been working on. Augmented reality was a major focus at the event, as many companies have been developing new platforms and applications making use of AR. iOnRoad is one such application that aims to make driving safer through the…

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Augmented reality reading program met with success in California

At one California school, a new interactive reading program is having big results. The Lorena Falasco Elementary School in Los Banos, California, has been using a reading program developed from Logical Choice Technologies, a developer of education technology, and the initiative has been a big hit with the children at the school. Principal Jane Brittel believes that the program is having such a positive impact on students because it uses augmented reality as a way to tech. The program is called Letters Alive and is one of the first augmented…

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BLIPPAR LAUNCHES “BLIPP TO BUY” OFFERING FOR BRAND AND MEDIA OWNERS

*Video demonstrates how Blippar and augmented reality works. New service enables m-commerce through augmented reality technology – Follows successful trials with major brands including Tesco, Aer Lingus, Clinique and IPC Media 27th February 2012: Blippar is announcing the launch of a major new service, called Blipp to Buy, for brands and media owners that want to use its image recognition platform. Blipp to Buy is a whole new way for brands to diversify their revenue streams and capitalize on the potential of mobile commerce via image recognition and augmented reality…

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