Art Gallery of Ontario creates augmented reality experience with ReBlink exhibit

art gallery - augmented reality experience

The world renowned gallery is bringing its classic paintings to life with AR technology. The Art Gallery of Ontario (AGO), located in Toronto, Canada, has created a new augmented reality experience for visitors to some of the classic exhibits there. The goal of the AR technology is to bring a new layer of excitement into the artwork in the exhibit. The augmented reality experience is called ReBlink. The AR artwork app creator’s goal was to provide mobile device users with a new perspective when it comes to classic artwork. According…

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Augmented reality windshield concept among Jaguar’s projects

augmented reality windshield jaguar land rover

The automaker is developing an interactive display for its Land Rover for an AR experience. A recent report has revealed that Jaguar has a new augmented reality windshield concept in the works and that it is designing this interactive display in order to be used in its Land Rover line of vehicles. The windshield provides an entirely different experience for the driver, with a range of different features. The goal is to create an “augmented reality experience” that offers a feel somewhat like a racing video game, but that is…

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Augmented reality magic used by Disney through pico projector

augmented reality disney technology

The technology is being used to help to broaden the experience of games and storybooks. Though the idea of augmented reality is nothing new for Disney – in fact, it has been using it quite regularly in Disneyworld, such as in the ghosts in the Haunted Mansion that will “follow you home” at the end, or the occasional Innoventions exhibit in Epcot – the magic of this tech will soon be brought home for children of all ages to enjoy. Disney has announced that it will be incorporating AR into…

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Augmented reality investments slated for major growth

Augmented reality and technology Shopping trends

Augmented reality to experience strong growth in coming years Augmented reality is beginning to attract major attention as its capabilities become more understood. The technology has faced many challenges in the past, but is quickly becoming an ideal way to engage consumers in a dynamic fashion and provide them with highly interactive experiences that cannot be found through other technologies. A new report from ABI Research suggests that augmented reality is poised to see major investment growth in the coming years as more companies put higher value on this technology.…

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Augmented reality from National Geographic is live at Seef Mall

augmented reality shopping mall

A shopping center in Bahrain is now offering a truly unique technological experience. The Seef Mall – a major Bahrain shopping center – has entered into a joint project with National Geographic Channel and has now launched that kingdom’s first significant augmented reality experience This experience is available to mall visitors who want to experience the world in a whole new way. The augmented reality world that will be available at the mall will allow visitors to get up close with the phenomenal global content from the channel. Currently, only…

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Augmented reality showroom dazzles at SEAT

augmented reality SEAT Leon

This groundbreaking new use for the technology is making a splash in the U.K. This week, SEAT has been using a state of the art augmented reality experience within its showroom to help consumers to take a look into what the future may have to hold for them. The mobile marketing campaign uses the cutting edge Blippar application. The Blippar app can be used by way of an Android or iOS tablet or smartphone and implements the very latest in augmented reality technology in order to help consumers to see…

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Saga Travel affixed 2012 brochures with augmented reality experiences

Travel Apps

Early last year, QR codes were a growing trend in the travel and tourism industries. The codes allowed travel agencies to quickly distribute information concerning popular locations around the world. Some states in the U.S. used the codes to promote tourism and local businesses with varying degrees of success. While QR codes have proven their value to these industries, augmented reality may soon become the tool of choice for travel agencies. Such is the case with Saga Travel, a travel agency based in the UK. The agency has embedded an…

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Toyota uses augmented reality and QR codes for Corolla campaign

Toyota Augmented Reality QR codes

Toyota has been working with its Asian-American agency, interTrend, to create a mobile campaign for the Corolla using augmented reality and QR codes, based on Hatsune Miku, a computer-generated pop star. This campaign is designed to feature the car, but to introduce the virtual singer to the American marketplace. Beyond sponsoring a concert by Hatsune Miku in the United States, Toyota has also created a QR code-based mobile program that offers users an augmented reality experience that will encourage users to visit the social media properties and website for the…

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Harper Collins launches augmented reality campaign to promote latest publication

Augmented Reality Marketing

Augmented reality may help bring some new life to the print industry. Harper Collins Canada, a branch of the multinational Harper Collins publishing house, will be using the technology to promote novelist Kenneth Oppels new work – This Dark Endeavor: The Apprenticeship of Victor Frankenstein. Augmented reality has been used in the print industry in the past with some success and the publisher hopes to engage tech-savvy consumers with their use of the technology. Harper Collins Canada has partnered with Dentsu, an advertising firm based in Toronto, to bring the…

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MediaCom looks to change the world of marketing with the help of augmented reality

Mobile Commerce News

Two influential media and technology companies are coming together to change the face of advertising campaigns coming from some of the world’s most recognizable brands. MediaCom, a leading media company, has announced its partnership with Aurasma, a leading augmented reality platform. The duo plan to revolutionize the marketing landscape through the use of augmented reality technology, which will transform static advertisements into dynamic experiences designed to ensnare the hearts and minds of consumers. Aurasma is a typical augmented reality platform available for iOS and Android smart phones. The program overlays…

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