Online clothing giant Mr Porter launches augmented reality treasure hunt to celebrate first anniversary

QR Code Scavenger Hunt

Mr Porter, an expansive online clothing retailer, has launched a new campaign to celebrate its first anniversary. The company will kick off an interactive treasure hunt later this month to mark the occasion. The hunt will span five cities around the world. These cities will be Sydney, New York City, London and Hong Kong. What makes the treasure hunt interactive is its use of augmented reality. Using the Goldrun application, participants will be able to track down digital clues that could help them win prizes from Mr Porter. The application…

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Aurasma augments the real world with real-time web updates

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver live web updates augmented into the real world. When viewed with Aurasma, print, products…

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BLIPPAR LAUNCHES “BLIPP TO BUY” OFFERING FOR BRAND AND MEDIA OWNERS

*Video demonstrates how Blippar and augmented reality works. New service enables m-commerce through augmented reality technology – Follows successful trials with major brands including Tesco, Aer Lingus, Clinique and IPC Media 27th February 2012: Blippar is announcing the launch of a major new service, called Blipp to Buy, for brands and media owners that want to use its image recognition platform. Blipp to Buy is a whole new way for brands to diversify their revenue streams and capitalize on the potential of mobile commerce via image recognition and augmented reality…

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Guiding Light mobile application can help people find their way with the use of augmented reality

In an effort to make augmented reality slightly more practical, researchers from the Massachusetts Institute of Technology’s Media Lab have developed a new application that uses the technology to help people find their way around buildings. The Media Lab’s Jae-Woo Chung created the application, called “Guiding Light,” as well as an accompanying badge that can be worn or posted on a surface. The badge contains magnetic sensors that the application can pick up on using the camera of a smart phone. Through the eyes of a smart phone, the badge…

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Doctor Who augmented reality game from WowWee makes an appearance at London’s Toy Fair 2012

AppGear Video Augmented Reality Mobile games

WowWee, a designer of innovative high-tech entertainment products, is attending the Toy Fair 2012 convention this week in London, UK. The company is showing of a number of new mobile games for smart phones, some of which make use of augmented reality. The most popular game the company has showcased this week is their new Doctor Who game that is part of the company’s AppGear line. This is not the first time The Doctor has found himself in a video game, but it is the first time his game has…

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