augmented reality displays Archives

Autonomy to incorporate augmented reality with all of HP’s products

11/30/201111/30/2011 John Montgallo

Autonomy, a prestigious augmented reality development company, has announced plans to integrate augmented reality technology throughout the breadth of Hewlett-Packard’s new products. HP has begun showing interest in the technology and believes that it can be used to add value to improve customer experience. Autonomy is well known in the field of augmented reality for their uses of the technology in terms of data search and analysis. In October of this year, HP purchased Autonomy for over $9 billion. AR technology from Autonomy is expected to come to HP’s line…

Tesco partners with Kishino for massive augmented reality initiative

11/23/201111/23/2011 Stephen Vagus

Britain’s largest retailer Tesco has announced a partnership with Kishino, an augmented reality developer based in the UK. Tesco has shown a keen interest in the developing technology known as augmented reality, primarily for its ability to engage consumers in a very dynamic way. With the help of Kishino, Tesco will be the first multi-channel retail marketer to adopt a massive augmented reality platform. Kishino says that the platform can scale more than 200 times higher than other platforms offered by development companies. New augmented reality displays will help Tesco…

Aurasma augmented reality can help print media compete in the digital world

11/12/2011 Stephen Vagus

United Daily News, a media group in Taiwan, has partnered with Aurasma, an augmented reality development firm, to bring their news publications to life. Augmented reality has been targeted by the print industry as a way to breathe new life into print media. The technology allows consumers to interact with print in a way they were never able to do before the advent of smart phones. The United Daily News is using the technology for exactly that purpose, hoping to enthrall a new generation of consumers that have become inseparable…

Hearst Magazines teams with Zappar to bring augmented reality to the world of magazines

11/01/201111/01/2011 L. Green

QR codes in Mobile commerce Magazine Ads

Hearst Magazines UK, one of the largest magazine publications in the UK, is working to bring augmented reality to the magazine business. The publisher has partnered with Zappar, makers of one of the world’s most powerful augmented reality mobile applications of the same name. AR technology has been gaining traction in the print business lately, especially where magazines are concerned. Magazines have long been a popular form of media and are one aspect of the print industry that has fared well in the advent of technology. Hearst Magazines, owner of…

Qualcomm develops new digital sixth sense using augmented reality

09/15/201109/15/2011 L. Green

Qualcomm, an innovative technology company, has been working on developing advanced uses for augmented reality technology. Unwilling to let the technology be relegated to be used as a gimmick for marketing campaigns, developers at Qualcomm have been developing ways for the technology to see some practical use. At this year’s IQ2011, a technology convention, Qualcomm’s CEO, Paul Jacobs, demonstrated how augmented reality could be used as a “digital sixth sense.” The demonstration showed that the company has come a long way in making augmented reality a practical, perhaps even revolutionary,…