ST-Ericsson and Metaio to participate in EU Venturi initiative to expand augmented reality in Europe


ST-Ericsson, a leading developer of mobile platforms and wireless technology, has announced that it will be participating in an initiative from the European Union that will expand augmented reality throughout the region. The project, called Venturi, has a budget of $7 million and aims to boost the presence of augmented reality applications in Europe. ST-Ericsson joins Metaio, a leading augmented reality development firm based in Germany, to meet the goals of the project. The Venturi initiative may signal a paradigm shift in the worlds of technology and marketing. Work on…

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Campden Publishing launches new division that will make use of augmented reality

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Campden Publishing Limited, a publishing firm specializing in the financial and health care markets, has launched its new medical and educational communications division. The new division will be part of the Campden Health Communications group, which specializes in a wide variety of printed media that focuses on issues regarding health care. Campden Publishing has also unveiled plans to make use of augmented reality with the new division, hoping that the technology will bring more value to print media. The publisher will be embedding augmented reality experiences in several of their…

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