Do-it-yourself augmented reality glasses shed some light on Google’s Project Glass

Homemade augmented reality glasses! Last week, Google unveiled its augmented reality glasses product called Project Glass. The company has been working on developing the glasses for more than two years and claims to have overcome some of the significant challenges inherent with the technology. Project Glass is not the only augmented reality glasses initiative currently in development, but Google believes it will be the most successful among consumers. Many in the technology community were initially enthusiastic about Project Glass, but some have questioned how difficult it could be to make…

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Aurasma augments the real world with real-time web updates

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver live web updates augmented into the real world. When viewed with Aurasma, print, products…

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Microsoft shows off their new augmented reality mirror called Holoflector

Microsoft is currently working on a new type of augmented reality system that could change the way people see themselves. The famed technology company showed off a series of prototypes this week at the Microsoft TechForum event in Redmond, Washington, for their new augmented reality mirror called the “Holoflector.” While the name may sound a little corny, the technology behind the system is the true star. Microsoft claims that their system is one of the most advanced AR systems and was eager to show off how it worked. The Holoflector…

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BLIPPAR LAUNCHES “BLIPP TO BUY” OFFERING FOR BRAND AND MEDIA OWNERS

*Video demonstrates how Blippar and augmented reality works. New service enables m-commerce through augmented reality technology – Follows successful trials with major brands including Tesco, Aer Lingus, Clinique and IPC Media 27th February 2012: Blippar is announcing the launch of a major new service, called Blipp to Buy, for brands and media owners that want to use its image recognition platform. Blipp to Buy is a whole new way for brands to diversify their revenue streams and capitalize on the potential of mobile commerce via image recognition and augmented reality…

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Guiding Light mobile application can help people find their way with the use of augmented reality

In an effort to make augmented reality slightly more practical, researchers from the Massachusetts Institute of Technology’s Media Lab have developed a new application that uses the technology to help people find their way around buildings. The Media Lab’s Jae-Woo Chung created the application, called “Guiding Light,” as well as an accompanying badge that can be worn or posted on a surface. The badge contains magnetic sensors that the application can pick up on using the camera of a smart phone. Through the eyes of a smart phone, the badge…

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