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Occipital looks to usher in a new generation of augmented reality

08/14/201108/14/2011 Stephen Vagus

Occipital, an ambitious computer software company based in California, has recently finished their latest phase of fundraising efforts, netting more than $7 million in funding that will be used for the development of next-generation augmented reality technology. The company is well known for their RedLaser barcode scanning app, which was released last year. Occipital is expanding its repertoire into augmented reality, believing that the technology is the next step in the evolution of computer technology. Occipital’s next venture will be based upon their 360 Panorama app, which captures panoramic images…

Blippar set sights on advertisers with AR platform

06/10/2011 Jesse Collins

Snap Shot of Blippar.com augmented reality

A new augmented reality program that aims to bring brands to life made its debut the other day at the Inspire Conference in London. The Conference draws together some of the most creative minds in the world. Over the course of two days, a number of innovative concepts and designs will be shared along with some formidable displays of technology. Blippar was in attendance, showing off their AR application of the same name. Blippar bills itself as the first universal AR platform aim at advertisers. The application is simple enough…

Augmented reality gaining ground in Thailand

06/08/2011 Jorge Gonzalez

Augmented reality in the U.S. is still in its infancy. In Thailand, however, AR may be rapidly approaching maturity. While the country has struggled to establish a reliable 3G mobile network, it has seen several innovative advances in mobile technology in recent years. Several businesses within the country have begun adopting AR technology. With massive budgets and indomitable ambition these businesses are the driving force behind AR in Thailand and may also serve as an example to the rest of the world as to how useful this new technology can…

A virtual fitting room…Genius!

06/07/201106/07/2011 Jorge Gonzalez

The Microsoft Kinect, a camera peripheral for the Xbox 360 console that allows people to play games without a controller, has been put to work in Russia by clothing retailer Topshop. The Kinect has garnered acclaim since its release in November of last year for its affinity for augmented reality. Topshop is taking advantage of the platforms capabilities by using it as an AR fitting room, allowing customers to try clothes on without trying them on. The Kinect is part of a virtual system in the retailer’s most popular store…

Your next interior designer might just be your phone

06/07/201106/07/2011 John Montgallo

Augmented reality can be used for more than marketing or games. OverstockArt.com, a website that sells museum quality, hand painted canvas art, has released a new mobile application for the iPhone and iPod which uses augmented reality to help shoppers envision art on their walls at home. The company is looking to enhance customer’s experience and help them make informed purchasing decisions by allowing them to take art for a “test run” via the application. The application allows smart phone users to browse through art and then superimpose their favorite…