Augmented reality gaining momentum with companies during the holiday season

Mobile Commerce

QR codes have been a major success this holiday season. The number of companies making use of the black and white barcodes has spiked in recent months as they come to realize the usefulness of the codes. While these companies – Macy’s, Sears, Best Buy – have all chosen QR codes as a way to engage holiday shoppers, they have also begun showing interest in augmented reality technology. Indeed, the technology has been seeing a swell of attention from companies throughout the country and may soon become the favored marketing…

Read More

Moosejaw announces the results of their augmented reality marketing campaign, shows that the technology may be the key to future success

MoosejawXray App

Last month, Moosejaw, a large clothing company and provider of rock climbing gear, launched an augmented reality mobile application for smart phones that tied in with their latest marketing campaign. Using the app, consumers could point the camera of their mobile device at one of the retailer’s magazine ads and initiate an augmented reality experience. In this case, Moosejaw combined the idea of x-ray vision with augmented reality. The app would allow users to see through the clothing worn by models in the magazine ads. While some have ciricized the…

Read More

Tesco announces the trial use of AR technology

Augmented Reality Video

The Tesco retail giant company has announced that it is testing new augmented reality technology that permits the users of mobile devices to view 3D images of products online and in store before a purchase is made. Tesco’s trial augmented reality technology use will allow its shoppers to view three dimensional projections of products before they are purchased using a new system from Kishino, a company in the United Kingdom. The use of the technology involves scanning the product’s QR code using their mobile device’s webcam. The QR codes are…

Read More

Waitrose partners with Blippar to bring augmented reality to online shopping

Waitrose Augmented Reality Marketing

Waitrose, a grocery retailer, has partnered with Blippar, makers of a powerful augmented reality platform of the same name, to launch a new campaign that aims to make purchasing groceries online more intuitive. Blippar is becoming a popular tool for retailers and other businesses because it allows them to engage consumers in a more dynamic manner by transforming static advertisements and printed materials into immersive 3D, virtual reality experiences. Waitrose recently launched a new 90-second commercial. Viewers with the Blippar mobile app were able to unlock exclusive content embedded within the…

Read More

Visiongain foresees explosive growth for the mobile augmented reality market

M-Commerce growth

A new report from Visiongain, an independent research agency, shows that the mobile augmented reality market is on the verge of explosive growth. The report, titled “Mobile Augmented Reality Report 2011-2016: Emerging Opportunities,” outlines the growth and evolution of the market around the world. As smart phones become more advanced, they are able to handle the technologic demands of augmented reality. More powerful smart phones have enable telecommunications and technology companies to tap into a new dimension of interactivity that consumers have, thus far, responded well to. The report shows…

Read More