Olaworks making strides in progressing augmented reality technology

Olaworks Facial Recognition Augmented Reality

Amazing technology news in the world of augmented reality. Augmented reality crowded headlines in the world of technology over the weekend after Google unveiled Project Glass – the development name for Google’s augmented reality glasses. A Korean technology startup called Olaworks is looking to make use of the momentum Google has brought to augmented reality and is showing off its new software for smart phones and other mobile devices. Olaworks has made major progress in making augmented reality more sophisticated. The company recently showed off its latest developments, which have…

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Tokyo Shoseki launches line of augmented reality textbooks for New Horizon brand

Augmented reality education   Japanese publishing firm Tokyo Shoseki is taking a bold approach to education with a new line of augmented reality textbooks. The books are part of the company’s English course called New Horizon. The series is meant to help adults study the English language and the company believes that augmented reality will make the process more intuitive and effective. There has been some experimentation with the use of mobile technology in Japan, such as using iPads in classrooms, but Tokyo Shoseki believes that a simple smart phone…

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Google shows off Project Glass – augmented reality glasses for a new generation

Future of augmented reality right in front of your face!   Technology giant Google has been working on a pair of augmented reality eyeglasses recently. The company was initially shy about sharing information on the projects, but has been more forthcoming in the past few weeks. The world of augmented reality is growing more popular, especially with tech-savvy consumers who are looking forward to the future. This growing popularity has spurred companies like Google to develop new augmented reality systems. Google has focused its work on a head-mounted device that…

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Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

Augmented Reality Campaign

TNT Post, the national postal service of the Netherlands, is taking a bold new approach to its quarterly magazine publication titled “Er is Post!” The post service has tapped augmented reality developer Layar to make the magazine more interactive. The magazine is delievered to every household in the Netherlands every quarter, giving Layar a large audience to reach out to with its acclaimed technology.  Layar claims that every page of the upcoming magazine will contain an interactive augmented reality experience. Print is considered an “old world” medium today. Many people…

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Something Massive acquires Circ.us, claims title as first post-PC advertiser

Mobile-Commerce

Something Massive, a digital advertising agency, has announced the acquisition of Circ.us, a creative communications firm with a knack for augmented reality. Something Massive believes that the acquisition will make it stand out in the increasing crowded digital advertising business. The company is now billing itself as the “first post-PC advertising agency,” claiming that it is no longer bound to computers because of the advent of sophisticated mobile technology. As such, the firm will be focusing on creating digital content and marketing campaigns that can be viewed on just about…

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