Fledgling Crane 3D aims to make marketing more interactive with augmented reality

Augmented Reality Example

As augmented reality continues to grow in fame around the world, an ambitious new company in the UK is looking to establish itself as a force to be reckoned with in the emerging AR industry. Crane 3D, a fledgling 3D graphics and augmented reality company, aims to change the way consumers experience everyday advertisements by enhancing them with new technology. In marketing, augmented reality is on its way to becoming a major trend. The trend is not likely to fade away any time soon, as more consumers get their hands…

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InsideAR 2011 conference shows of head-mounted system and DIY AR platform

InsideAR 2011 conference

Last week’s InsideAR 2011 conference held in Munich, Germany, and hosted by Metaio, a technology company specializing in augmented reality, brought to light some of the most innovative developments to come to augmented reality ever. Augmented reality technology has always been leaps and bounds ahead of conventional hardware, limiting the use of the technology a great deal. Now, however, hardware technology is advancing at a much more rapid pace than it had been two decades ago, enabling developers to push the boundaries of technology and find out what augmented reality…

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German augmented reality company Metaio could cause a technology revolution

Augmented Reality Example

The insideAR 2011 conference came to an end this week, leaving many that attended the event brimming with expectations about the promising future of augmented reality. The technology has been attracting a lot of attention in recent months due to the innovative uses some businesses have been thinking up for the technology. The conference focused on the myriad of ways augmented reality can be used, from marketing to medical research, and how the technology can be taken beyond the realm of novelty. The event attracted many leading AR companies, but…

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Following the AR buzz

Augmented Reality Marketing

Augmented reality has the potential to reshape how people live their lives, according to Steven Feiner, a professor of computer science at Columbia University. AR is becoming popular with businesses all over the world. According to a recent study conducted by Juniper Research, market and technology research firms, a growing number of retail brands are opting to incorporate augmented reality experience in the marketing campaigns. Both Sony and Microsoft are using AR for a number of projects as well. While AR is still in its infancy, Feiner says there are…

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Newly released AR apps not only entertain but organize, sell and maybe even save lives!

Mobile App Builder

Augmented reality (AR) applications are starting to be created for use as productivity tools. Most of the AR apps that have been marketed have been games or novelties to entertain the users. Now, a leading technology magazine is showcasing some of the more productive aspects of AR. A few researchers from Miami University have developed ShelvAR, an augmented reality app that can scan a library bookshelf and automatically show which books are misfiled. The app quickly analyzes the call numbers and shows which way the book needs to be moved…

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