Augmented reality printed book jacket enhances in-store marketing

augmented reality book cover

Crimson Publishing has added its name to the growing number of publishers using AR technology. Crimson Publishing has just announced the release of a new business book that includes an augmented reality feature on its cover that can be viewed through the Aurasma app in order to help draw the attention of consumers considering its purchase. There have been a number of print publications that have started using AR to boost their appeal. The book in question is called “Working the Cloud” and is written by Kate Russell, a technology…

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