Augmented reality art coming to Sacramento

Augmented reality in art

Collaboration seeks to put a high-tech twist on art The Sacramento Metropolitan Arts Commission, Sacramento State University, and the Greater Broadway Partnership District, have joined together to launch an ambitious projects that seeks to combine technology and art. These organizations have provided a $20,000 grant to 11 artists from throughout the country. These artists are coming to Sacramento, California, in order to create public art using augmented reality technology. This art will be found on the city’s Broadway corridor, which has long been home to various art projects, independent and…

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Augmented reality campaign from DKNY brings art and tech together

DKNY Augmented reality

The technology has been added to a massive New York City billboard at Houston and Broadway. DKNY had held the massively coveted billboard location in New York City at Houston Street and Broadway for 16 years until it was taken over by Abercrombie & Fitch in 2008, but now it is back with a vengeance and with augmented reality, to boot. The DKNY billboard had previously been a black and white bold statement on the southern Manhattan side. The building that supported the billboard was purchased by Abercrombie & Fitch…

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ManifestAR to showcase augmented reality art

augmented reality Manifest.AR

ManifestAR participates in 2012 ZERO1 Biennial event The 2012 ZERO1 Biennial event is currently underway in San Francisco, California, which has turned the entire city into a public art exhibition that cannot be seen with the naked eye. ZERO1 is a non-profit art organization that aims to combine artistic vision with technology and show off the result during its biennial event. This year, ZERO1 has tapped ManifestAR to show off how augmented reality can be used to produce works of art. The organization’s work can be seen throughout the city…

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Crisis teams with UK artists to make augmented reality exhibition

Augmented reality and the art world   Nine of the United Kingdom’s most famous artists have come together to partner with Crisis, a national charity that works for the benefit of the homeless. Art and philanthropy have been tied together for centuries, but never has the relationship been expressed in this way. The artists are working to create a new contemporary art exhibition using augmented reality. They will be using the Aurasma augmented reality platform to create digital content that will be linked to various pieces of art work. The…

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Augmented reality continues to make waves in the world of art

Mobile Commerce

A recent study conducted by CultureLabel, an online art retailer, indicates that a staggering 87% of global population use mobile devices. The study, titled “Mighty Mobile!” suggests that 77% of these people use their mobile devices to find information on a variety of subjects. Mobile technology has certainly been a boon for the online world, enabling businesses to reach out to consumers no matter where they are. As mobile technology becomes more common place, emerging trends could translate into major success for online retailers. Augmented reality is beginning to make…

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lifeClipper augmented reality experience creates an alien world that people are free to explore

Augmented Reality Video

Augmented reality is teeming with possibilities. As the technology garners more attention, developers around the world are keen to push the boundaries of the technology to unlock new experiences. This is especially true in the world of art, where technocratic artists are looking to blur the lines between the imagination and the real world. lifeClipper, an open air art project in Switzerland, is taking this concept to an extreme. The developers and artist behind the project jokingly claim that it could make LSD obsolete. The lifeClipper project is entirely housed…

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Photography and augmented reality combine to make immersive experience

As technology becomes more advanced, artists are looking to create experiences that encompass all the senses. For countless years, artists have relied solely on sight to reach their audience. With augmented reality, however, they can do much more with the work they create. Portuguese artist Nuno Serrao has launched a new photography exhibition he calls Project Paperclip. The exhibition aims to combine art with technology and present an experience that many people will find innovative. For anyone to get the full experience of Project Paperclip, they must first download an…

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Augmented reality continues to send ripples of innovation through the world of art

Blurring the lines between the physical and digital worlds is becoming an interest for artists. In an effort to break new artistic ground, many have turned to augmented reality, hoping that the technology will help them achieve their aim. Thus far, artists using augmented reality have seen a great deal of success. Artists Annica Cuppetelli and Cristobal Mendoza have been using the technology for some time and have recently launched a new project that aims to push the boundaries of what people know about art. The project is called Nervous…

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Augmented reality app makes adbusting a legal and viable way to make art

Augmented Reality

Adbusting is a growing trend in the Eastern and Western U.S. Adbusting, also known as culture jamming, sees artists coming together to change existing advertisements with works of art. These works often hold some cultural commentary and are seen as vandalism in large cities. For some artists, the issue of vandalism can be quite the deterrent. As such, artists have begun using augmented reality as a way to carry out their adbusting goals. The Public Ad Campaign, a group of New York-based artists that considers all advertisements to be public…

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Fine Art instructors begin to adopt augmented reality to help students learn the craft

Augmented Reality Art

Fine Art faculty members at the Kwantlen Polytechnic University have begun experimenting with augmented reality as a way to present artistic concepts to students. Art instructor Paulo Majano believes that the technology is underutilized and hopes to enhance his teaching methods with augmented reality. With the help of Junaio, a mobile application built specifically for augmented reality, Majano has been building 3D images that can fly around a class room. Majano will be launching an art exhibition with his students later this year that makes use of the technology. Majano…

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Augmented reality is taking the world of art by storm

Augmented reality is fast becoming a well used tool in the world of art. Artists from all over the world have found a use for the technology and have taken to constructing virtual art exhibits in the hearts of several major cities. Augmented reality is most often considered a tool for the marketing and entertainment industries, but as more artists find creative uses for the technology, it is becoming a powerful art medium. This trend is likely to continue as more people gain access to smart phones and other mobile…

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