Tesco embraces augmented reality

QR codes and Augmented Reality Campaign for Tesco

Updated application taps into the power of augmented reality UK retail giant Tesco has made an update to its Tesco Discover application. The application was designed to improve the shopping experience for consumers and has been relatively popular among tech-savvy people throughout the United Kingdom. Now, the application will leverage augmented reality to further enhance the shopping experience. Using the application, shoppers will be able to access a wide range of dynamic augmented reality content that is designed to provide consumers with information and entertainment. Mobile shopping is becoming commonplace…

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Metaio develops augmented reality application for Google Glass

Google glass augmented reality glasses wearable technology

Augmented reality application is a first for Glass Augmented reality firm Metaio has developed the first authentic AR application for Google Glass. While Glass has yet to be officially released, developers all over the world have been creating applications for the platform to prepare for its launch in the near future. Metaio is one of these companies and is keen to take advantage of Glass’ proclivity for augmented reality. The new application from the firm is meant to be a fully hands-free vehicle maintenance manual. App creates a hands-free maintenance…

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Doctors use augmented reality to perform surgery

Augmented reality in art

German surgeons perform surgery with the help of augmented reality Surgeons from the Asklepios Hospital on Hamburg-Barmbek, Germany, have successfully performance liver surgery with the help of an iPad and an augmented reality application. While this may not register as a major medical breakthrough, it does show that augmented reality technology is beginning to move away from the field of advertising and entertainment. The technology has been restricted to these two fields for several years due to its aptitude at engaging consumers in a dynamic and interactive way. AR app…

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Augmented reality application launched by Häagen-Dazs

haagen dazs augmented reality food marketing

Ice cream-maker launches augmented reality concerto Acclaimed ice cream-maker Häagen-Dazs has released a new augmented reality application. The application is called “Concerto Timer” and is meant to provide consumers with a virtual violin concerto while they wait for their ice cream to reach an ideal temperature and consistency. The virtual melody lasts for two minutes, the time Häagen-Dazs suggests it takes for ice cream to achieve an ideal state. This virtual concerto can be activated by using the application to scan the lid of Häagen-Dazs products. Augmented reality could have…

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Audi A3 comes with an augmented reality manual

audi augmented reality manual

Metaio and Audi team up to launch augmented reality manual for A3 Metaio, a leader in the augmented reality field, has teamed with German automaker Audi to produce an interactive manual for the Audi A3. The manual has several augmented reality experiences embedded within its pages, all of which can be accessed through the Audi eKurzinfo application. The application is designed to provide users with a dynamic view of the manual’s contents and could help consumers decipher the information that is contained within the manual itself. AR application can recognize…

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Infinity Augmented Reality developing new system designed specifically for events

augmented reality humanoid robot

Augmented reality to be used to experience events from afar As technology becomes more advanced, new ways to use augmented reality are being discovered. Infinity Augmented Reality, a company devoted to its namesake, has begun developing a new augmented reality system that is meant to allow people to experience events without actually having to attend the event in person. This is to be done through the creation of an immersive system that can surround a user with interactive digital displays. This system is being called the 360-Degree AR Platform. System…

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Levity Novelty pushes the boundaries of augmented reality

augmented reality app

New augmented reality application launched by Levity Novelty Levity Novelty, an iOS applications developer, has launched a new augmented reality application called Invisibility 3D. The application is designed to push the boundaries of augmented reality technology by focusing on a user’s perception rather than just the capabilities of the technology itself. Augmented reality is typically used as an entertainment tool or marketing gimmick, but the technology has been receiving more attention from ambitious developers that believe it has more potential. New application aims to change the way people see the…

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Augmented reality catches the eye of Anahata Technologies

augmented reality marketing

Anahata Technologies to begin examining augmented reality Anahata Technologies, an Australian company that specializes in software development, has announced that it is beginning to pursue augmented reality technology. The technology has been gaining a great deal of attention recently, largely due to its interactivity. Augmented reality is often used in entertainment and marketing to engage tech-savvy consumers, and Anahata Technologies believes that augmented reality is perfect for mobile applications. The company has plans to examine the capabilities of the technology in order to determine how it can be used to…

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Augmented reality may have a role to play in mobile commerce

Mobile Commerce

Future of mobile commerce may be influenced by augmented reality Mobile commerce is becoming a very big deal among consumers. More people are beginning to demand the ability to shop and purchase products from their mobile devices, and these devices are becoming increasingly useful product research tools for many consumers. As mobile shopping becomes more prominent, the capabilities of interactive technologies are getting more attention, as is the case with augmented reality. Augmented reality is beginning to play a major role in the way people shop for products online using…

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Layar blends augmented reality with QR codes

Smartphone scanning QR codes

Layar introduces update to augmented reality application Layar is a leading name when it comes to augmented reality. The company’s Layar App is used by tens of thousands of people all over the world to engage in interactive digital content and Layar has helped many of the world’s largest companies integrate augmented reality into their marketing campaigns. This week, Layar introduced a new update to its popular mobile application, which equipped the app with the unexpected capability to scan QR codes. Layar has no intention of killing QR codes QR…

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IBM Research brings augmented reality to mobile shopping

Augmented Reality shopping mobile commerce

Augmented reality application introduced by IBM Research IBM Research, the research and development arm of IBM, has developed a new mobile application that could have a major impact on the way people shop for products. Shopping via a mobile device is becoming more popular due to the convenience it offers consumers. Devices like smart phones and tablets provide consumers with a way to research products, find better deals, and even make purchases directly from their mobile device. IBM Research believes that mobile shopping can be enhanced through the use of…

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