Augmented reality toy from Lego enhances traditional experience

Lego fusion augmented reality

The new AR tech companion app brings an entirely new level to play time with these plastic building blocks. Lego has fully embraced augmented reality technology with the development of its new Fusion sets, some of which are already available on store shelves and more of which are likely to create quite a splash during the holiday shopping season. There are already three Lego Fusion sets that are available, with at least one more that is on the way. The new augmented reality experience allows children of all ages to…

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Augmented reality app helps everyday people with car repairs

augmented reality car mechanic

The application is designed to assist people in performing some of the tasks of a mechanic. A new application using augmented reality tech has just been released by Inglobe Technologies in order to assist everyday people in being able to makes some of the more common types of repairs that could need to be performed on their vehicles. Many people hesitate to fix problems with their cars because they are afraid that they don’t know how to do it. While there are many websites and guidebooks that could provide them…

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Levity Novelty pushes the boundaries of augmented reality

augmented reality app

New augmented reality application launched by Levity Novelty Levity Novelty, an iOS applications developer, has launched a new augmented reality application called Invisibility 3D. The application is designed to push the boundaries of augmented reality technology by focusing on a user’s perception rather than just the capabilities of the technology itself. Augmented reality is typically used as an entertainment tool or marketing gimmick, but the technology has been receiving more attention from ambitious developers that believe it has more potential. New application aims to change the way people see the…

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Augmented reality shopping experience launched by IBM

augmented reality shopping assistant

The technology manufacturer has released the software to help consumers to discover the right products. A brand new smartphone app has just been launched which uses augmented reality to help provide shoppers with detailed information about the products that they see within physical stores, simply by aiming smartphones at the packages and viewing them through the screen. This software first became available in the United Kingdom and will soon be available in the United States. According to IBM Research project manager, Amnon Ribak, based in Haifa, Israel, this new application…

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Augmented reality technology patent issued to iQuest

Augmented Reality

It was issued in the United States to protect the company’s recording and holistic display technology. iQuest, Inc. has just announced the receipt of their first issued patent in the United States, which covers their iQagent’s holistic display and recording technology, which is used for their augmented reality app. This newly protected technology helps in combining the real and virtual worlds through mobile devices. iQagent is an iOS app that was first unveiled in 2012, and that has since been the recipient of notable awards. This augmented reality application displays…

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Augmented reality from Fisher-Price converts iPads into children’s toys

augmented reality mobile gaming

The technology has been applied to the latest app for change the way that children experience the world. Fisher-Price, always a leader in children’s toys, has now released an app that has allowed them to use augmented reality to keep up with the very latest in cutting edge mobile technology to appeal to tech savvy kids and parents. The new Apptivity set line from the toy manufacturer is geared specifically toward preschoolers. The app is designed to be child safe, so that kids can use it without being able to…

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Times Internet Alive application reaches 250,000 downloads at launch

Augmented Reality app

Times Internet uses augmented reality to engage consumers Time Internet Ltd., the digital media branch of Bennett, Coleman & Co., recently launched its Alive augmented reality application. The application is meant to bring more dynamic content to the company‘s print media. According to Times Internet, the application was downloaded 250,000 times on the very first day of its launch, making Alive one of the more successful augmented reality applications currently on the market. The successful launch of the Alive application may provide further evidence that augmented reality has the capability…

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Augmented reality for vehicle safety

augmented reality in cars

Augmented reality gaining traction in the auto industry Augmented reality is a dynamic technology with vast potential. The technology is most often used in marketing and entertainment, providing consumers with access to digital content that can be superimposed over the real world. Consumers have praised augmented reality for the engagement it can offer and this has encouraged marketers and those in the entertainment industry to put more focus on the technology. Augmented reality can be used for much more, however, and may soon become one of the best safety features…

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Augmented reality application from Amazon boosts live scanning capabilities

Amazon mobile commerce

The Flow AR app for Android devices provides the ability for multiple products and text to be scanned. Amazon’s Flow augmented reality app functions by hovering the mobile device camera feature over a product, such as a Blu-ray or a book, so that the online retailer can retrieve that item’s information. The A9 subsidiary of Amazon has said that the new Android version of flow has much greater capabilities. For example, its augmented reality app version is based on a much faster system that is capable of scanning several items…

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Augmented reality campaign unveiled by Pizza Hut Middle East

Mobile Commerce pizza

The fast food chain has launched a new app that takes advantage of AR technology. Pizza Hut Middle East has just announced the launch of the first augmented reality mobile app in the region’s Quick Service Restaurant industry, in order to help spread the word about the company’s Family Box, while targeting a youthful and tech savvy market. The app has been created through the use of Ogle technology, which has been making mcommerce news. That company just announced its own launch at the GITEX 2012 in Dubai. That consumer…

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Augmented reality content now available in latest Taylor Swift album

Taylor swift augmented reality

The singer’s mobile app provides exclusive additional features to “Red”. The leading augmented reality platform, Aurasma, has joined with Big Machine Records for the release of the latest release by Taylor Swift, which will now reveal exclusive AR video content to tablet and smartphone users who view the “Red” album using the singer’s app. The only way that this bonus material can be seen is through the viewfinder when the app is running. The additional augmented reality content includes a video of Taylor Swift, who discusses the inspiration behind the…

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