Tag: augmented reality app

Star Wars augmented reality app gave fans interactive long weekend

Julie Campbell
Megan Wynters & Irys Godeleva Cosplay - Star Wars augmented reality - Toronto Fan Expo Canada 2017

Fans who wanted to celebrate Force Friday had a fun AR game to do it with as Labor Day weekend launched. Disney and Lucasfilm came together for the second Force Friday to offer fans a Star Wars augmented reality game app called “Find the Force.” The free game was available from Force Friday through to Sunday on Labor Day Weekend. It was a free and interactive opportunity that went alongside the sale of a huge amount of Star Wars Merchandise. The global Force Friday event is in celebration of the…

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Tim Hortons augmented reality game released

Jennifer Goula
Tim Hortons augmented reality game

The new mobile app is available for players using both Android and iOS based devices. Tim Hortons, the coffee chain out of Canada, has now released a new augmented reality game experience. This mobile app was launched in conjunction with its branded NHL trading card promotion. This brings two beloved Canadian brands into a single AR experience. This is the second time Tim Hortons has released the NHL trading cards, but the first with AR. This year, the company has released the Tim Hortons Augmented Reality Hockey Cards app. The…

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The Pokémon Go app is losing its appeal

Julie Campbell
pokémon go app

More than 12 million daily players have already given up on the augmented reality game. Approximately fifty days have passed since the Pokémon Go app took the world by storm. The need to “catch ‘em all” carried many children through their summer school breaks in several countries. People are beginning to tire of the augmented reality game app and have started abandoning it. According to reports from Bloomberg, The number of daily active users of the Pokémon Go app has been experiencing a freefall. A report from Ars Technica has…

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L’Oreal Paris to develop an augmented reality beauty application

L. Green
augmented reality mirror makeup cosmetics lipstick mobile payments

The cosmetics brand has entered into a new deal with Image Metrics in order to make this happen. L’Oreal Paris is currently looking into a new way to develop its augmented reality beauty app called Makeup Genius, through the creation of a new exclusive partnership with the AR tech company called Image Metrics. The Makeup Genius mobile app was first launched back in 2014 in the form of a real-time AR mirror. That experience was also created by Image Metrics in order to allow people to apply virtual makeup and…

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Massive growth expected for augmented reality market

Jennifer Goula
smartphone Google augmented reality

A recent report has released a prediction that says that a CAGR of 88.5 percent can be expected. The augmented reality marketplace in 2015 is now in the spotlight as researchers have been examining its progress and have determined that there is a great deal of growth currently occurring and that is still on the way. This includes the entire AR technology industry, from software to hardware like smartglasses and HUD/HMDs. The report was entitled “Global Augmented Reality Market 2015-2019”, by Infiniti Research Limited. It involved an analysis of data…

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