New augmented reality app to provide ‘David Bowie Is’ exhibition experience

Augmented Reality App Experience - David Bowie

The application will become available to both Android and iOS device users in January 2019. The “David Bowie Is” exhibition from the David Bowie museum is coming soon to an augmented reality app. It is slated to be launched on January 8, 2019 for both Android device users and those using Apple products. The launch date is significant as it would have been the musician and performer’s 72nd birthday. The new augmented reality app will make it possible for Bowie fans to explore the hundreds of different videos, costumes, original…

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IKEA Place app bring augmented reality experience to Android users

IKEA Place App - IKEA Store

The augmented reality mobile commerce and home décor application is no longer limited to iOS. The IKEA Place app has now been updated to make it possible for Android users to experience its augmented reality features. These have already been available to iPhone users but are now expanded to Android users. The augmented reality feature lets shoppers preview the way an object would look in their home. Therefore, users of the IKEA Place app could use augmented reality technology to better inform themselves. They could look through their mobile device…

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Art Gallery of Ontario creates augmented reality experience with ReBlink exhibit

art gallery - augmented reality experience

The world renowned gallery is bringing its classic paintings to life with AR technology. The Art Gallery of Ontario (AGO), located in Toronto, Canada, has created a new augmented reality experience for visitors to some of the classic exhibits there. The goal of the AR technology is to bring a new layer of excitement into the artwork in the exhibit. The augmented reality experience is called ReBlink. The AR artwork app creator’s goal was to provide mobile device users with a new perspective when it comes to classic artwork. According…

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Snapchat augmented reality camera available for users to access

augmented reality camera

The social media app has launched a new Lens Studio platform letting users create their own AR Lenses. Snapchat has now made it possible for users to design their own augmented reality camera Lenses to share with other users. The Lens Studio is a free desktop app released by Snap Inc. for users of Windows and Mac computers. The augmented reality camera app is designed to be simple to use with a range of different tools. The Lens Studio is meant to make it fun and easy for users to…

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Amazon augmented reality gives a high tech boost to its Apple app users

amazon augmented reality

The massive online marketplace introduced a new feature letting consumers visualize products in real life. This week, Amazon augmented reality found its start in the iOS version of the shopping app. The new feature is called AR View, and it gives shoppers the ability to visualize the products they’re considering for online purchase within a space in real life. The app, the phone camera and the display let consumers view the products as though they were in the room. So far, the Amazon augmented reality feature is available only in…

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IKEA augmented reality strategy is designed to make home décor a snap

ikea augmented reality m-commerce app

Now, shoppers can see how a piece will look in their home without ever needed an Allen key. A new IKEA augmented reality component has been added to the overall mobile commerce experience offered by the furniture retailer. The forward-thinking business has always carved its own unique path through the shopping experience. Still, this represents a shift for IKEA, which is mainly focused on the shopper’s in-store experience. Now, the IKEA augmented reality experience is letting consumers turn to their smartphones to make their purchasing decisions, too. It’s clear the…

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Star Wars augmented reality app gave fans interactive long weekend

Megan Wynters & Irys Godeleva Cosplay - Star Wars augmented reality - Toronto Fan Expo Canada 2017

Fans who wanted to celebrate Force Friday had a fun AR game to do it with as Labor Day weekend launched. Disney and Lucasfilm came together for the second Force Friday to offer fans a Star Wars augmented reality game app called “Find the Force.” The free game was available from Force Friday through to Sunday on Labor Day Weekend. It was a free and interactive opportunity that went alongside the sale of a huge amount of Star Wars Merchandise. The global Force Friday event is in celebration of the…

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Tim Hortons augmented reality game released

Tim Hortons augmented reality game

The new mobile app is available for players using both Android and iOS based devices. Tim Hortons, the coffee chain out of Canada, has now released a new augmented reality game experience. This mobile app was launched in conjunction with its branded NHL trading card promotion. This brings two beloved Canadian brands into a single AR experience. This is the second time Tim Hortons has released the NHL trading cards, but the first with AR. This year, the company has released the Tim Hortons Augmented Reality Hockey Cards app. The…

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The Pokémon Go app is losing its appeal

pokémon go app

More than 12 million daily players have already given up on the augmented reality game. Approximately fifty days have passed since the Pokémon Go app took the world by storm. The need to “catch ‘em all” carried many children through their summer school breaks in several countries. People are beginning to tire of the augmented reality game app and have started abandoning it. According to reports from Bloomberg, The number of daily active users of the Pokémon Go app has been experiencing a freefall. A report from Ars Technica has…

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L’Oreal Paris to develop an augmented reality beauty application

augmented reality mirror makeup cosmetics lipstick mobile payments

The cosmetics brand has entered into a new deal with Image Metrics in order to make this happen. L’Oreal Paris is currently looking into a new way to develop its augmented reality beauty app called Makeup Genius, through the creation of a new exclusive partnership with the AR tech company called Image Metrics. The Makeup Genius mobile app was first launched back in 2014 in the form of a real-time AR mirror. That experience was also created by Image Metrics in order to allow people to apply virtual makeup and…

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Massive growth expected for augmented reality market

smartphone Google augmented reality

A recent report has released a prediction that says that a CAGR of 88.5 percent can be expected. The augmented reality marketplace in 2015 is now in the spotlight as researchers have been examining its progress and have determined that there is a great deal of growth currently occurring and that is still on the way. This includes the entire AR technology industry, from software to hardware like smartglasses and HUD/HMDs. The report was entitled “Global Augmented Reality Market 2015-2019”, by Infiniti Research Limited. It involved an analysis of data…

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