Tag: augmented reality android apps

Virtuteq augmented reality application allows users to add digital content to the real world

Sam Lambert
Mobile Commerce

As the world grows more attuned to mobile technology, augmented reality is beginning to take up much of the limelight. The technology has opened up a new way for people to interact with their environment. This is done through augmented reality browsers, simple but sophisticated smart phone applications that act as a sort of Internet browser for the real world. As people become more familiar with augmented reality technology, these browsers are growing more advanced, allowing smart phone users to embed their own digital experiences into the world. Mobile technology…

Read More

ERA Real Estate adopts augmented reality to connect with potential homebuyers

Sam Lambert
Real Estate Mobile Marketing

Augmented reality has gained a foothold in the real estate industry. The industry has been growing more attuned to technology over the past few years, attempting to utilize emerging technologies to catch the attention of potential clients who are inseparable from their mobile devices. Realtors were one of the earliest users of QR codes. The popularity of the codes today is partly due to the extensive use they saw in the real estate industry. Though augmented reality is already quite popular, realtors may be able to find new ways to…

Read More

Online clothing giant Mr Porter launches augmented reality treasure hunt to celebrate first anniversary

Stephen Vagus
QR Code Scavenger Hunt

Mr Porter, an expansive online clothing retailer, has launched a new campaign to celebrate its first anniversary. The company will kick off an interactive treasure hunt later this month to mark the occasion. The hunt will span five cities around the world. These cities will be Sydney, New York City, London and Hong Kong. What makes the treasure hunt interactive is its use of augmented reality. Using the Goldrun application, participants will be able to track down digital clues that could help them win prizes from Mr Porter. The application…

Read More

Holiday Inn London launches augmented reality campaign ahead of the 2012 Olympic Games

Jorge Gonzalez
Augmented Reality Video6

Holiday Inn London is claiming the title of world’s first augmented reality hotel. The expansive hotel chain has teamed with augmented reality developer Aurasma to launch the Holiday Inn Olympic STAY YOU Campaign. The campaign brings together some of the British athletes that will compete in this year’s Olympic Games, which will be held in London. Holiday Inn is preparing for the event by giving those visiting the country to view the Olympics a chance to see Olympic athletes in their own rooms. These will only be digital representations, of…

Read More

Aurasma augments the real world with real-time web updates

Guest Post
Augmented Reality Video1

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver live web updates augmented into the real world. When viewed with Aurasma, print, products…

Read More