Crisis teams with UK artists to make augmented reality exhibition

Augmented reality and the art world   Nine of the United Kingdom’s most famous artists have come together to partner with Crisis, a national charity that works for the benefit of the homeless. Art and philanthropy have been tied together for centuries, but never has the relationship been expressed in this way. The artists are working to create a new contemporary art exhibition using augmented reality. They will be using the Aurasma augmented reality platform to create digital content that will be linked to various pieces of art work. The…

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Aurasma and The Philadelphia Inquirer team to make North America’s first augmented reality newspaper

Augmented reality may just save the print industry   Leading augmented reality developer Aurasma and The Philadelphia Inquirer have announced a partnership this week that will debut North America’s first augmented reality newspaper. Augmented reality has been becoming a popular subject in the publishing industry recently. The technology could potentially revitalize what is considered an obsolete medium by offering consumers and interactive digital experience. The Philadelphia Inquirer is keen to see just what benefits the technology can bring and how consumers will react to a new generation of newspapers. The…

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Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

Augmented Reality Campaign

TNT Post, the national postal service of the Netherlands, is taking a bold new approach to its quarterly magazine publication titled “Er is Post!” The post service has tapped augmented reality developer Layar to make the magazine more interactive. The magazine is delievered to every household in the Netherlands every quarter, giving Layar a large audience to reach out to with its acclaimed technology.  Layar claims that every page of the upcoming magazine will contain an interactive augmented reality experience. Print is considered an “old world” medium today. Many people…

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Augmented reality continues to make waves in the world of art

Mobile Commerce

A recent study conducted by CultureLabel, an online art retailer, indicates that a staggering 87% of global population use mobile devices. The study, titled “Mighty Mobile!” suggests that 77% of these people use their mobile devices to find information on a variety of subjects. Mobile technology has certainly been a boon for the online world, enabling businesses to reach out to consumers no matter where they are. As mobile technology becomes more common place, emerging trends could translate into major success for online retailers. Augmented reality is beginning to make…

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Zappar teams with Moonpig to make augmented reality greeting cards

Zappar Powered Moonpig video cards! from Zappar on Vimeo. Augmented reality developer Zappar has announced a partnership with Moonpig, makers of personalized greeting cards. Together, the two companies will work to provide Moonpie customers with an opportunity to make their own high-tech greeting cards. Zappar has equipped Moonpig’s website with a platform where customers can create and submit their own content, such as videos, music, and other personalized messages. Moonpig believes that this new service will be a hit with tech-savvy consumers. Using the service, customers will be able to…

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Virtuteq augmented reality application allows users to add digital content to the real world

Mobile Commerce

As the world grows more attuned to mobile technology, augmented reality is beginning to take up much of the limelight. The technology has opened up a new way for people to interact with their environment. This is done through augmented reality browsers, simple but sophisticated smart phone applications that act as a sort of Internet browser for the real world. As people become more familiar with augmented reality technology, these browsers are growing more advanced, allowing smart phone users to embed their own digital experiences into the world. Mobile technology…

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ERA Real Estate adopts augmented reality to connect with potential homebuyers

Real Estate Mobile Marketing

Augmented reality has gained a foothold in the real estate industry. The industry has been growing more attuned to technology over the past few years, attempting to utilize emerging technologies to catch the attention of potential clients who are inseparable from their mobile devices. Realtors were one of the earliest users of QR codes. The popularity of the codes today is partly due to the extensive use they saw in the real estate industry. Though augmented reality is already quite popular, realtors may be able to find new ways to…

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Online clothing giant Mr Porter launches augmented reality treasure hunt to celebrate first anniversary

QR Code Scavenger Hunt

Mr Porter, an expansive online clothing retailer, has launched a new campaign to celebrate its first anniversary. The company will kick off an interactive treasure hunt later this month to mark the occasion. The hunt will span five cities around the world. These cities will be Sydney, New York City, London and Hong Kong. What makes the treasure hunt interactive is its use of augmented reality. Using the Goldrun application, participants will be able to track down digital clues that could help them win prizes from Mr Porter. The application…

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Holiday Inn London launches augmented reality campaign ahead of the 2012 Olympic Games

Holiday Inn London is claiming the title of world’s first augmented reality hotel. The expansive hotel chain has teamed with augmented reality developer Aurasma to launch the Holiday Inn Olympic STAY YOU Campaign. The campaign brings together some of the British athletes that will compete in this year’s Olympic Games, which will be held in London. Holiday Inn is preparing for the event by giving those visiting the country to view the Olympics a chance to see Olympic athletes in their own rooms. These will only be digital representations, of…

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Aurasma augments the real world with real-time web updates

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver live web updates augmented into the real world. When viewed with Aurasma, print, products…

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iOnRoad shows off its technology at the Mobile World Congress

The technology community is abuzz with news from the Mobile World Congress in Barcelona, Spain. The event is an annual gathering of some of the most innovative technology companies in the world. These companies often bring their latest projects to the event as a way to show off what they have been working on. Augmented reality was a major focus at the event, as many companies have been developing new platforms and applications making use of AR. iOnRoad is one such application that aims to make driving safer through the…

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