augmented reality and the auto industry Archives

Augmented reality for vehicle safety

12/22/201212/22/2012 Stephen Vagus

Augmented reality gaining traction in the auto industry Augmented reality is a dynamic technology with vast potential. The technology is most often used in marketing and entertainment, providing consumers with access to digital content that can be superimposed over the real world. Consumers have praised augmented reality for the engagement it can offer and this has encouraged marketers and those in the entertainment industry to put more focus on the technology. Augmented reality can be used for much more, however, and may soon become one of the best safety features…

Pioneer shows off augmented reality device for cars

10/20/201210/20/2012 Stephen Vagus

Augmented reality gaining traction in auto industry Pioneer, a Japanese maker of automotive navigation systems, was in attendance at the CEATEC 2012 event in Japan where it showcased its use of augmented reality in a heads up display for a car. The company has extensive experience in the realm of augmented reality and vehicles and believes that the technology could unlock a new generation of navigation devices for the auto industry. Automakers too have shown interest in augmented reality, adding momentum to Pioneer’s efforts. Pioneer device provides drivers with digital…