Augmented reality campaign from DKNY brings art and tech together

DKNY Augmented reality

The technology has been added to a massive New York City billboard at Houston and Broadway. DKNY had held the massively coveted billboard location in New York City at Houston Street and Broadway for 16 years until it was taken over by Abercrombie & Fitch in 2008, but now it is back with a vengeance and with augmented reality, to boot. The DKNY billboard had previously been a black and white bold statement on the southern Manhattan side. The building that supported the billboard was purchased by Abercrombie & Fitch…

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Guardian teams with Blippar to create augmented reality advertisement

augmented reality marketing

Guardian iPad edition to feature augmented reality ad Guardian News & Media, the largest mass media company in the United Kingdom, has announced that the digital version of its popular Guardian publication will feature its first augmented reality advertisement. Augmented reality has been growing in popularity in the print world because of its aptitude for promoting interactivity. The Guardian believes that the technology could be a good way to boost interest in its news publications. To this end, the company has decided to test augmented reality advertisements in its digital…

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Campden Publishing launches new division that will make use of augmented reality

mobile commerce Australia

Campden Publishing Limited, a publishing firm specializing in the financial and health care markets, has launched its new medical and educational communications division. The new division will be part of the Campden Health Communications group, which specializes in a wide variety of printed media that focuses on issues regarding health care. Campden Publishing has also unveiled plans to make use of augmented reality with the new division, hoping that the technology will bring more value to print media. The publisher will be embedding augmented reality experiences in several of their…

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Hearst Magazines teams with Zappar to bring augmented reality to the world of magazines

QR codes in Mobile commerce Magazine Ads

Hearst Magazines UK, one of the largest magazine publications in the UK, is working to bring augmented reality to the magazine business. The publisher has partnered with Zappar, makers of one of the world’s most powerful augmented reality mobile applications of the same name. AR technology has been gaining traction in the print business lately, especially where magazines are concerned. Magazines have long been a popular form of media and are one aspect of the print industry that has fared well in the advent of technology. Hearst Magazines, owner of…

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Huge potential for the little guy with augmented reality marketing

An Example of Augmented Reality Capabilities with a Wikitude App

  Small businesses could get a boost up from new mobile app. Technology is bringing out more and more applications that aren’t just for fun; several of the new apps can be useful to small business owners. One of those useful apps is augmented reality (AR). It’s not as scary as it sounds. It simply means an enhancement to the real world. It uses real looking images or videos layered on top of real world objects. If a person has a Smartphone with an AR application, they could hold up…

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