Small businesses could get a boost up from new mobile app. Technology is bringing out more and more applications that aren’t just for fun; several of the new apps can be useful to small business owners. One of those useful apps is augmented reality (AR). It’s not as scary as it sounds. It simply means an enhancement to the real world. It uses real looking images or videos layered on top of real world objects. If a person has a Smartphone with an AR application, they could hold up…
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Gaming advertisment linked to unique content is a Win, Win!!
Marketers are always on the lookout for new mediums through which to reach consumers. The gaming community has long been a target for advertisers hoping to take advantage of an inherently interactive environment. Advertisements in games have generally gone unnoticed, usually written off as part of the backgrounds. Marketers are now aiming to make these advertisements more interactive by using QR codes. Lynx, known as AXE in the U.S., is the first British company to launch and in-game marketing campaign that will be targeting the gaming community. The codes will…
Read MoreBMW Augmented Reality Sparkles with 3D Glamour
To launch the new BMW X3 in the Philippines, GMA New Media Inc. (NMI) will work in partnership with Top Gear Philippines and BMW for the creation of ‘augmented reality’ for a magazine. Augmented reality is a term that is used to describe the live view whether it is direct or indirect of a physical environment, with the elements shown through sensory input that are computer generated. For the magazine by NMI, the features of the BMW X3 will be delivered in a 3D format for the readers to have…
Read MoreCool New Red Bull Augmented Reality App Released
Red Bull recently launched an all new augmented reality racing app for iPhone and iPod Touch users which is its first ever mobile gaming app for the said gadgets. The mobile app takes users to newer heights, introducing the newest features in racing games. The Red Bull Augmented Racing that instead of just using a user to play the game, it enables the player to design his own virtual track. Although most racing games allows players to do such, Red Bull does it in a different way. Red Bull cans…
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