augmented car windows Archives

Mercedes-Benz introduces new augmented reality system called DICE

01/16/201201/16/2012 John Montgallo

This year’s Consumer Electronics Show in Las Vegas, Nevada, may have come to an end, but people are still talking about the innovative products they saw at the event. Augmented reality made a strong showing at the show, with many developers showing off their latest social media and marketing products that use the technology. Mercedes-Benz offered a different approach to the technology that did not involve using augmented reality in marketing at all. At the event, the automaker introduced their new Dynamic and Intuitive Control Experience, livingly referred to as…

Reality becomes more akin to science fiction as augmented reality gains traction all over the world

06/10/201106/10/2011 Sam Lambert

Reality is becoming more akin to science fiction as augmented reality continues to gain traction all over the world. AR is becoming famous for its implications for smart phones and mobile devices, but it may be in the auto industry that the technology truly shines. Cars with virtual heads-up-displays are often featured in futuristic movies, but car manufacturers BMW and Volvo say that the technology in movies is primitive compared to what they can offer. Augmented reality is one of the technologies that will revolutionize the auto industry, according to…