Audi A3 comes with an augmented reality manual

audi augmented reality manual

Metaio and Audi team up to launch augmented reality manual for A3 Metaio, a leader in the augmented reality field, has teamed with German automaker Audi to produce an interactive manual for the Audi A3. The manual has several augmented reality experiences embedded within its pages, all of which can be accessed through the Audi eKurzinfo application. The application is designed to provide users with a dynamic view of the manual’s contents and could help consumers decipher the information that is contained within the manual itself. AR application can recognize…

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Audi launches its own augmented reality platform

Audi augmented reality - Mobile Website

Audi sets sights on augmented reality Audi may be best known for its vehicles, but like most other automakers it is not only interested in designing luxury cars. Honda, for instance, has its hands in a vast array of technological endeavors while its competitors pursue interests in renewable energy, space flight, and even geo-engineering. Audi has adopted a strong interest in augmented reality, believing that the technology is well suited for creating highly interactive digital experiences. Instead of relying on third parties to develop such experiences, however, Audi has developed…

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Audi makes use of augmented reality for new marketing campaign

augmented reality audi

Audi embraces augmented reality for marketing While augmented reality sees more use in prosthesis and as a key technology for wearable computer systems, it remains a powerful marketing tool that continues to have a strong effect on consumers around the world. Augmented reality is an ideal mobile marketing tool because of its interactive nature. With the number of consumers with smartphones and tablets rising, more companies have been working to adopt and make use of augmented reality for marketing purposes. Audi is one of those companies. Marketing campaign shows off R8…

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