AU mobile marketing Archives

Mobile marketing to be worth $682 million in 5 years

11/14/201311/11/2013 Sam Lambert

The advertising market over smartphones and tablets in Australia is expected to grow rapidly. According to a recent report from Frost & Sullivan, mobile marketing is predicted to rapidly grow over the next five year, to the point that it will reach $682 million by the close of 2018. The report also indicated that 70 percent of the advertising over this channel will be geared toward tablets. The analysts at Frost & Sullivan believe that the mobile marketing ecosystem in Australia will experience a compound annual growth rate (CAGR) of…

Mobile marketing paid search in Australia heading upward

09/06/201309/03/2013 L. Green

According to the latest predictions, the market should reach the $430 million mark this year. According to the latest report from Telsyte, a technology analyst firm, mobile marketing through paid search is growing very quickly, and that almost 30 percent of paid links are being served to consumers using tablets and smartphones. The report also determined that paid search was growing at an extremely rapid rate. In fact it stated that this form of mobile marketing was increasing at a compound quarterly rate of 17 percent. This suggests that it…