Mobile Commerce Round Up

Mobile Commerce Round Up

This week in Mobile Commerce…   Below please find the notes and highlights we cover…   QR codes scanned daily by 2.75 million Americans Arbitron and Edison Research have released the results of a new study, which revealed that QR codes are being regularly used by a large number of smartphone owning Americans. The study found that in the United States, about 21 percent of smartphone users have scanned QR codes at least one time in their lives. The study also found that 25% of consumers accessed retailer coupons using…

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Atlantic Records Joins Forces with RedLaser

The music industry has been seeing success with QR codes lately. Using the 2d barcodes, record labels can create a wide variety of promotional content connected to a single code. Though QR codes are usually in the shape of a box, the layout can be made into any desirable shape as long as the pattern is readable and links to a mobile website. Atlantic records have taken to using the codes for their upcoming releases, allowing customers to pre-order music or albums with a simple scan. The record label has…

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