E-commerce growth is accelerating at a rapid pace in India ASSOCHAM-PwC has released a new study that highlights the growth of mobile and e-commerce in India over the past year. The study suggests that 2014 may prove to be the year that e-commerce became a mainstream form among consumers, especially those of younger generations. Because of the success that the digital space has seen over the past year, retailers may find even greater opportunities in 2015, especially has they set their sights on mobile commerce. Study shows that 65 million…
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